Incubeta
Ogilvy
National Geographic
Disney
DMA
Oracle
atcore
Airtasker
Why most TikTok ads fail

The TikTok ads mistakes draining your budget

Running TV ads on a creator platform

Polished, produced ads get skipped. TikTok rewards content that feels native.

No hook in the first 2 seconds

Β If your hook doesn't land immediately, you’re just paying to be ignored.

Targeting the wrong audience

Broad interest targeting pays for views that never convert.

Creative fatigue killing performance

TikTok burns through creatives fast. One ad, one month β€” performance is already dead.

No pixel or tracking in place

No Pixel, no data. No data, no optimisation.

Not using TikTok Shop

58% of TikTok users shop in-app. Sending them off-platform costs you sales.
What's included in our TikTok ads services

Every format your TikTok ads agency covers

01.

In-Feed Ads

Native video ads in the For You feed. Built to blend in, designed to convert.

02.

Spark Ads

Amplify existing organic or creator content as paid ads - social proof built in from the start.

03.

TikTok Shop and Video Shopping Ads

In-app purchase from video. No redirects, no friction. 58% of TikTok users now shop without leaving the app.

04.

TopView and Brand Takeover

Premium placements for launches and brand moments. Maximum visibility, guaranteed impression share.

05.

Smart+ and GMV Max

TikTok's AI-powered campaign automation managed with human oversight to hit your ROAS targets.

06.

UGC and creator content strategy

We brief, source and test UGC-style creatives that match TikTok's native language and outperform polished brand content every time.

Our approach

How our TikTok ads services work

In-Feed Ads
Spark Ads
TikTok Shop
TopView
Video Shopping Ads
Smart+ / GMV Max
01.

Audit and pixel setup

We configure TikTok Pixel and Events API correctly and identify wasted spend before touching a single campaign.

02.

Creative strategy and production

Hook, value, CTA - all built for TikTok's native language. UGC-style content that stops the scroll.

03.

Audience & campaign structure

Interest, behaviour, custom and lookalike audiences - structured by funnel stage.

04.

Creative testing and iteration

Winners get scaled. Fatigued creatives get replaced. Performance stays up.

05.

Performance reporting & scaling

Monthly reports tied to ROAS, CPA and revenue. Working? We scale. Not working? We fix it fast.

06.

Retargeting and remarketing

We build retargeting audiences from video viewers, profile visitors and website traffic to convert warm audiences at lower CPAs.

What clients achieve

Results our TikTok ads services deliver

3-5x

ROAS improvement
DTC clients within 60 days

50%

Lower CPA
vs industry benchmark with creator-native creative

67%

Higher engagement
Beauty brands on TikTok vs Facebook

$0.98

Average CPC
One of the lowest CPCs across all paid social platforms

Your brand is on TikTok. Is it actually working?

TikTok ads services for every brand type

TikTok ads built for your industry

Beauty & personal care

67% higher engagement than Facebook. UGC that sells.

Fashion and apparel

4.2% conversion rates. Hauls and try-ons that drive purchase.

DTC and eCommerce

TikTok Shop and in-app checkout. Remove friction, gain conversions.

Food & beverage

Where food trends are born. Recipe and taste content that goes viral.

Health & wellness

High-intent audience, low competition. Wellness wins on TikTok.

Agencies (white label)

You keep the client, we do the work. Fully white label.
Our TikTok ads management stack

Tools our TikTok ads experts use

1.59 billion people on TikTok. How many are yours?

Testimonials

Clients say it better.

Mavlers has been a reliable partner across SEO, SEM, social media, development, and design. Their team consistently delivers high-quality work, adapts to our growing needs, and helps us turn analytics insights into real client impact.

Ian Hammond
Ian Hammond

Managing Director &
CEO, Hammerjack

Mavlers organized approach has allowed us to compete online with some of Australia's well-known brands. Our lead volume has increased lead volume by 572% and sales have increased by 390% over the same period year on year. Extremely satisfied with outcomes.

Chris Giovine
Chris Giovine

Digital Marketing Manager,
Choosewell Health Insurance

Mavlers has been a strong partner across SEO, SEM, and PPC, helping us improve traffic, clicks, conversions, and overall campaign performance. Their team understands strategy, campaign structure, and execution at a level that consistently delivers results.

Josh Kobos
Josh Kobos

Digital Marketing
Specialist, RP1 Digital

Frequently Answered Questions

Everything about our TikTok ads services

Can we start from zero if we’re not on TikTok yet?

No problem. We’re a TikTok ads setup agency. From getting your account live and the Pixel firing to mapping out your first creative strategy, we handle the legwork for you headstart with a clean slate and a solid foundation.

What’s the actual cost to get started?

You can technically start with $20 a day. But that’s just testing the waters. but if you want the algorithm to actually learn anything, we suggest a monthly floor of $1,500–$3,000. That’s the "sweet spot" where we can test what works and start scaling.

Is my industry right for TikTok?

If you’re in beauty, fashion, wellness, or anything DTC, you’re in the right place. That said, we’re seeing B2B brands do surprisingly well by using TikTok for top-of-funnel leads and just getting their name out there.

Do your TikTok ads experts handle creative production too?

Yes. We handle the whole creative lifecycle. Strategy, scripting, finding the right UGC creators, or producing everything in-house, based on your needs.

Will I get reports on campaign performance?

You’ll get a full monthly breakdown. You’ll see the real numbers on ROAS, CPA, which videos are winning, and exactly where your budget is going.

Do you offer white label TikTok ads management for agencies?

Yes. Fully white label under your brand. You keep the client relationship, we handle all delivery.

Your scroll is someone else's sale right now.

TikTok is where your next customer is scrolling. Let's make sure they
stop on you.
Capabilities Deck
Mavlers - Capabilities Deck

400+ specialists. One focused deck.

Services, capabilities, how we work, and what makes Mavlers different - built for marketing leaders and in-house teams who want the full picture fast.

Mavlers - Company Deck
PDF Β· 32 slides Β· mavlers.agency

Work emails only - no Gmail, Hotmail, or Yahoo. We don't spam.