Incubeta
Ogilvy
National Geographic
Disney
DMA
Oracle
atcore
Airtasker
Why Meta Ads fail most businesses

The Meta Ads problems costing you revenue right now

Rising CPMs, shrinking ROAS

More competition, same budget. Without smart bidding, ROAS falls.

Creative fatigue killing CTR

The same ad shown too long stops working. Fast.

Wrong audience, wasted spend

Interest targeting alone sends spend to people who will never buy.

Broken attribution post-iOS 14

Without Conversions API, your algorithm is optimising on incomplete data.

Automation running unchecked

Powerful but undirected. Needs human oversight or it burns budget.

Conversion-only campaigns

No awareness means no retargeting pool. CAC climbs every month.
Meta Ads management services

Everything your Meta Ads strategy needs

01.

Audience strategy and targeting

Lookalikes, exclusions and layered signals to reach buyers only.

02.

Creative strategy and production

Scroll-stopping creative tested continuously to stay ahead of fatigue.

03.

Catalogue and dynamic ads

Dynamic ads that automatically show the right product to the right person.

04.

Retargeting and remarketing

Re-engage site visitors, video viewers and past buyers across Meta.

05.

Click-to-WhatsApp campaigns

Turn ad clicks into live WhatsApp sales conversations instantly.

06.

Lead generation campaigns

Capture leads inside Meta at lower CPL without a landing page.

07.

Conversions API and tracking

Restore accurate attribution post-iOS 14 with server-side tracking.

08.

Advantage+ campaign management

Meta automation with human guardrails to keep spend efficient.

09.

Performance reporting

Live ROAS, CAC and frequency dashboards. Weekly updates.

How we build Meta Ads campaigns that compound

The full-funnel Meta Ads framework

Top of funnel

Build awareness

Reach cold audiences who match your ideal customer profile using Meta's AI and our own audience signals.

  • Broad audience and interest targeting
  • Lookalike audiences from your best customers
  • Video and Reels for low-CPM brand reach
Mid funnel

Drive consideration

Re-engage users who watched your videos, visited your site or engaged with your ads.

  • Video view and engagement retargeting
  • Catalogue and dynamic product ads
  • Lead forms and Click-to-WhatsApp
Bottom of funnel

Convert & retain

Target warm audiences with conversion-focused creative, accurate attribution and revenue-tied optimization.

  • Website custom audience retargeting
  • Conversions API and first-party data
  • Post-purchase upsell and LTV campaigns

3.8x

Average ROAS improvement within 90 days

42%

Reduction in cost per acquisition

2.5x

Higher CTR from creative testing

60%

Of clients see improvement within 30 days

Digital Business Unit

Meet our Meta experts

Roopali Ingle

Meta Ads Specialist | 7+ Years

Experienced social advertising professional creating high-performing campaigns across Meta platforms. Skilled in audience targeting, creative testing, and performance optimization.

EXPERTISE

Meta Ads
Facebook Ads
Instagram Ads
Audience Targeting
Campaign Optimization
Lead Generation
Dhruv Chotani

Social Media Advertising Specialist | 6+ Years

Results-oriented marketer helping brands scale through strategic paid social campaigns and data-driven optimization techniques.

EXPERTISE

Meta Ads
Paid Social
Campaign Strategy
Retargeting
Performance Marketing
Analytics
Pratham Panchal

Meta Performance Marketer | 6+ Years

Experienced performance marketer focused on driving growth through customer acquisition campaigns, audience segmentation, and conversion optimization.

EXPERTISE

Facebook Ads
Instagram Ads
Meta Ads
Lead Generation
Campaign Management
Analytics
Sremit Chowdhury

Paid Social Specialist | 7+ Years

Digital advertising professional specializing in paid social media campaigns that improve engagement, lead generation, and business growth.

EXPERTISE

Meta Ads
Paid Social
Audience Strategy
Conversion Optimization
Campaign Reporting
Performance Marketing
The Meta Ads network

Facebook

Feed, Stories, Reels and Marketplace.

Instagram

Feed, Stories, Reels and Shopping.

WhatsApp

Direct conversations and high-intent leads.

Audience Network

Reach beyond into apps & mobile sites.

Your audience is scrolling right now. Are your ads stopping them?

A Meta Ads service provider for every business type

Meta Ads management built around your goals.

Tools we use

More reach. Lower CAC. Better ROAS.

ROI in action

Results our Meta Ads management delivers

$5K/week revenue and 71.6% ROAS growth in 3 months

Full paid media rebuild across Meta and Google. Restructured campaigns, fixed product feeds and introduced continuous creative testing. Revenue doubled in two months.

40% drop in CPL and a scalable lead engine built from scratch

Generic Meta Ads, poor lead quality, high CPL. Mavlers rebuilt the strategy across 10 niche verticals with tailored creatives for each, reducing CPL by 40%.

Testimonials

Clients say it better.

They provided great value for our money.

Sandra Field
Rob Scott

Head of Marketing, ShiftCare

Speed and Support- I fully enjoyed working with Mavlers. Great Response time, great flexibility, great support.- Overall, I can’t really be unsatisfied with my experience. I think you’re amazing at producing good content quickly & with a great customer support to achieve our goals.

Emma Lynch
Dennis Piilgard

Senior CX Consultant

We were impressed with the team's enthusiasm, professional conduct, and dedication to exceeding expectations.

Kevin Calgren
John Millward

Digital Lead, Design &
Print International

Frequently Answered Questions

Everything about our Meta Ads management services

What is the difference between Meta Ads and Facebook Ads?

Facebook Ads is the old name for what is now called Meta Ads. Meta Ads covers Facebook, Instagram, WhatsApp, Messenger and Audience Network, all managed from one Ads Manager account.

How do you handle attribution after iOS 14?

We set up server-side Conversions API to send conversion events directly from your server to Meta, bypassing browser restrictions. Combined with UTM tracking into GA4, this restores the accuracy Meta's algorithm needs.

How much should we spend on Meta Ads to see results?

We recommend at least $3,000 to $5,000 per month for Meta's algorithm to exit the learning phase. Below this, campaigns can stay in the learning phase indefinitely. We advise on budget allocation based on your industry and target ROAS or CPL.

Do you manage both Facebook and Instagram campaigns?

Yes. We manage placement strategy across Facebook, Instagram, WhatsApp and Audience Network, creating platform-specific creative for Instagram Reels versus Facebook Feed where needed.

How is creative handled in your Meta Ads service?

Creative is the single biggest performance lever in Meta Ads. We brief, produce, or source static images, carousels, videos, and Reels, then run structured A/B tests and rotate creative before fatigue sets in.

Meta Ads management built for ROAS, not just reach

AI-powered targeting. Full-funnel creative strategy. 120+ paid media specialists.
Capabilities Deck
Mavlers - Capabilities Deck

400+ specialists. One focused deck.

Services, capabilities, how we work, and what makes Mavlers different - built for marketing leaders and in-house teams who want the full picture fast.

Mavlers - Company Deck
PDF Β· 32 slides Β· mavlers.agency

Work emails only - no Gmail, Hotmail, or Yahoo. We don't spam.