Incubeta
Ogilvy
National Geographic
Disney
DMA
Oracle
atcore
Airtasker
What is ChatGPT advertising?

The most 
intent-rich ad channel ever built

On February 9, 2026, OpenAI launched ads in ChatGPT. Sponsored cards appear at the bottom of ChatGPT's responses, clearly labelled, matched to what the user is actively asking. No keywords to bid on. No behavioural tracking. Just your brand appearing at the exact moment someone is searching for what you offer inside the most trusted AI assistant on the planet.

800M

Weekly active users

5x

Higher conversion vs Google-referred traffic

68%

More time on site from AI-referred visitors

Feb 2026

Official ad platform launch date
Why this matters right now

The risks of not being in ChatGPT ads

Your competitors will get there first

First-mover advantage is real. Early brands will own data and recall.

People are searching differently now

AI searches are longer, more specific, and higher intent.

Google's share of search is shrinking

AI platforms are pulling search away from Google.

CPMs will rise as demand increases

Low CPMs won’t last once big advertisers enter.

No keywords means no Google playbook

No keywords or auctions - old strategies don’t work here.

Attribution is different here

Limited metrics. Without the right setup, you’re guessing.
How our ChatGPT ads management services work

Data-driven ChatGPT ad strategy services for scaling brands

01.

Eligibility and onboarding

We assess eligibility, align budget and manage the application to get you into OpenAI's programme.

02.

Contextual creative strategy

We write copy that earns placement by being genuinely useful. Helpful wins here, not loud.

03.

Query context mapping

We map the query contexts your ideal customers are sending ChatGPT and align creative to that intent.

04.

Measurement and attribution

We build a measurement framework around impressions, clicks and downstream site behaviour, so you can evaluate ROI without perfect attribution.

05.

Iteration and integration

As OpenAI evolves the platform, we evolve with it. ChatGPT performance integrated into your full paid media reporting.

06.

Performance reporting

Monthly reports showing impressions, clicks and downstream conversions, so you know what your ChatGPT investment is delivering.

What our ChatGPT advertising services cover

How ChatGPT ads actually work

Placement

Bottom of the answer

Clearly labelled "Sponsored", visually separated. Ads never influence what ChatGPT says. Answer independence is non-negotiable.

Targeting

Context, not cookies

Matched to real-time query tokens. No keywords, no behavioural tracking, no user data shared. Privacy-first by design.

Pricing

$60 CPM Β· $200K min

Beta pricing. Low relative to the quality of intent. Will rise as demand scales while early movers lock in the best rates.

Audience

800M users, 95% eligible

Free and Go tier users in the US. Plus, Pro, Business and Enterprise remain ad-free.

Reporting

Impressions and clicks

No conversion tracking yet. Downstream measurement via UTMs and GA4 is essential to evaluate performance.

Brand safety

High bar, no exceptions

Aggressive or misleading ads are rejected. OpenAI's quality standard is significantly higher than traditional search.

The door is open. 
Walk through it first.

Who should be advertising on ChatGPT

Partner with a results-focused ChatGPT advertising agency

Enterprise and mid-market brands

The budget and appetite to be early on the channel that defines the next decade of search.

DTC and eCommerce

High-intent buyers researching products in conversation. ChatGPT's initial beta focus is D2C.

SaaS and technology

Tech-forward, research-oriented early adopters. A natural fit for SaaS.

Healthcare & finance

People ask ChatGPT health and money questions daily. Be the brand in the answer.

Education and professional services

Reach learners and professionals at the exact moment of active research.

Agencies (white label)

Offer ChatGPT ads before your clients have to ask. We manage it under your brand.
How we manage ChatGPT campaigns

Our ChatGPT ads optimization services and management stack

800M people ask ChatGPT daily. Is your brand in the answers?

Testimonials

Clients say it better.

Digital agencies need to hand off the implementation of services to remain competitive. Mavlers has the reliable implementation team you can trust and afford… and their work is winning awards: what more could you ask for?

Emma Lynch
Emma Lynch

Founder and Head of
Client Success

They provided great value for our money.

Sandra Field
Rob Scott

Head of Marketing, ShiftCare

They respond to every inquiry with speed and clarity. The solutions they bring to the table are always on point.

Dennis Piilgard
Joeri Koning

Graphic designer

Frequently Answered Questions

Everything about advertising on ChatGPT

Is ChatGPT advertising actually available right now?

Yes. OpenAI officially launched ads in ChatGPT on February 9, 2026, for logged-in users on Free and Go tiers in the United States, c. Currently in a controlled beta phase with enterprise advertisers.

What does a ChatGPT ad strategy services engagement look like?

Our ChatGPT ad strategy services cover eligibility assessment, query context mapping, creative brief development, measurement framework setup, and channel integration with your existing paid media mix.

How does ChatGPT targeting work if there are no keywords?

Contextual matching based on real-time query tokens. No historical behavioral data, no user data shared with advertisers. The system determines relevance in the moment.

How do I measure ROI if there's no conversion tracking?

We build a downstream measurement framework using UTM parameters, GA4, and session quality metrics such as time on site, pages per session, and conversion rate of ChatGPT-referred traffic.

Will ChatGPT ads affect what the AI recommends?

No. OpenAI's core principle is answer independence. Ads appear below the answer, clearly labeled as Sponsored. Advertising does not influence ChatGPT's recommendations.

What does your ChatGPT ads optimization services approach cover?

Our ChatGPT ads optimization services cover bid strategy refinement, creative performance analysis, measurement framework tuning, and ongoing iteration based on click and downstream behavior data.

Be in the answer. 
Not below it.

The brands that figure out ChatGPT ads in 2026 will own the channel by 2028. Let's make sure you're one of them.