Incubeta
Ogilvy
National Geographic
Disney
DMA
Oracle
atcore
Airtasker
What is standing between you and Microsoft Advertising success

The Bing Ads problems costing you revenue right now

33% of searches going to your competitors

One in three desktop searches happens on Microsoft's network. You're not there.

Unoptimized Google imports burning budget

A copy-paste from Google isn't a strategy. Bing needs its own setup.

B2B buyers you're not reaching

Job title, company, seniority - Bing's LinkedIn targeting finds decision-makers Google can't.

Campaigns running blind

No UET, no learning. Your campaigns stay stuck on day-one performance.

Paying Google rates on Bing

Lower CPCs are built in. You just need someone to unlock them.

Warm audiences going cold

Premium retargeting placements across MSN and Outlook. Most brands ignore them entirely.
What our Bing ads management services cover

Everything your Bing campaigns need

01.

Microsoft Search Ads

Lower CPCs. Higher intent. Across Bing, Yahoo and DuckDuckGo.

02.

Microsoft Shopping Ads

Product-level shopping campaigns with optimized feeds and smart bidding.

03.

Microsoft Audience Ads

Premium native placements across MSN, Outlook and Windows.

04.

Remarketing 
and RLSA

Convert warm audiences at a fraction of first-touch cost.

05.

Performance Max (PMAX)

Full-network PMAX campaigns with human oversight built in.

06.

Google Ads to Bing import & expert optimization

Google imports rebuilt natively for Bing's audience and algorithm.

Our approach to Microsoft Advertising

How our Bing ads management services work

01.

Audit & baseline

Map where you appear and where you do not across every AI engine.

02.

Build Bing-native campaigns

Restructure content around formats AI platforms use to generate answers.

03.

LinkedIn-powered B2B targeting

Layer job title, company & seniority on top of search intent. No other search platform offers this.

04.

Smart bidding with human oversight

Target CPA, Target ROAS and Enhanced CPC β€” monitored by our team, not left to run on autopilot.

05.

Reporting & cross-channel integration

Monthly reports showing exactly how Bing contributes to your pipeline alongside Google and every other paid channel.

06.

Ongoing Bing ads optimization

Monthly search query reviews, negative keyword updates, bid adjustments to keep CPCs low and performance compounding.

Digital Business Unit

Meet our Bing experts

Harshit Kapasi

Performance Marketing Specialist | 8+ Years

Experienced paid media professional driving growth through data-driven advertising campaigns. Skilled at maximizing ROI across search, display, and performance marketing channels.

EXPERTISE

Google Ads
Bing Ads
PPC Strategy
Conversion Tracking
Performance Marketing
Campaign Optimization
Amit Roy

PPC Consultant | 7+ Years

Results-focused PPC specialist helping businesses scale through strategic campaign management and continuous optimization across major advertising platforms.

EXPERTISE

Google Ads
Bing Ads
Paid Search
Campaign Management
Analytics
Lead Generation
Rahul Khandelwal

Performance Marketing Consultant | 8+ Years

Performance marketer with expertise in acquisition campaigns, conversion optimization, and advertising strategy. Focused on delivering measurable business outcomes.

EXPERTISE

PPC
Paid Search
Content Optimization
Campaign Strategy
Analytics
Himanshu Dwivedi

Paid Media Specialist | 6+ Years

Experienced digital advertising professional helping brands improve campaign performance through audience targeting, optimization, and data analysis.

EXPERTISE

Google Ads
Bing Ads
Audience Targeting
Campaign Optimization
Lead Generation
Kashfi Azmi

PPC Strategist | 7+ Years

Performance-driven marketer specializing in paid advertising, conversion-focused strategies, and scalable customer acquisition campaigns.

EXPERTISE

PPC Strategy
Google Ads
Paid Search
Performance Marketing
Conversion Tracking
Reporting
What clients achieve

Results our Bing Ads Management Services deliver

35%

Lower CPC
vs Google Ads on average

33%

More search coverage
of desktop search beyond Google

30 days

To first improvements
to first CPA and ROAS gains

3x

Incremental ROI
Bing alongside Google multiplies your paid search returns.

The Microsoft Advertising network

Running Google Ads but not Bing? You're missing 1/3rd of searches.

Built for every business type

Bing Ads management built around your goals

Tools we use

Our Bing ads optimization and management stack

Get more from your paid search budget. Add Bing.

Testimonials

Clients say it better.

We are very pleased to say Mavlers delivered results and consequently we saw marked improvements with overall traffic performance. The level of professionalism and transparency displayed by Mavlers has been impressive and we highly recommend them.

Sandra Field
Simon Reynolds

VP Marketing, Airtasker

You guys were great! Thank you! Very professional, very polite, and really helped in a tricky situation.

Sandra Field
Sandra Field

Assistant Project Manager

Despite my scepticism, I found the service and results from the Mavlers team to be really great.

Joseph Abboud
Joseph Abboud

CEO

Frequently Answered Questions

Everything about our Microsoft Advertising management

Is Microsoft Advertising (Bing Ads) worth it if I'm already on Google Ads?

Yes, Microsoft Advertising reaches around 33% of all desktop searches at 20-35% lower CPCs than Google. For most brands, adding Bing adds incremental reach at a lower cost.

Can you just import my Google Ads campaigns into Bing?

We import as a baseline but always rebuild. Bing has different match types, bid mechanics, and audience behavior an unoptimized import wastes budget.

What is LinkedIn targeting in Microsoft Ads?

Microsoft Advertising integrates with LinkedIn's professional data, letting you target by job title, company, industry, and seniority, in addition to search intent, which is to Microsoft Ads.

How long does it take to see results?

Most clients see improvements within 30 days. CPA and ROAS gains compound from month 2 to 3 as Microsoft's smart bidding accumulates conversion data.

Do you manage Bing Ads as a standalone or part of a wider paid media program?

Both. Standalone or integrated alongside Google Ads and Meta Ads with unified cross-channel reporting.

Do you offer white-label Microsoft Advertising management for agencies?

Yes. Fully white label under your brand. Your clients get expert management; you retain the relationship.

Are your Bing Ads experts Microsoft Advertising-certified?

Yes. Our Bing ads experts hold active Microsoft Advertising certifications across B2B, eCommerce, healthcare, finance, and more.

Your next customer is searching on Bing.

Our Bing ads management services deliver lower CPCs, LinkedIn B2B targeting and revenue-tied results.
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Mavlers - Capabilities Deck

400+ specialists. One focused deck.

Services, capabilities, how we work, and what makes Mavlers different - built for marketing leaders and in-house teams who want the full picture fast.

Mavlers - Company Deck
PDF Β· 32 slides Β· mavlers.agency

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