Incubeta
Ogilvy
National Geographic
Disney
DMA
Oracle
atcore
Airtasker
Why teams reach for it

Reps close. The pipeline builds itself.

Across every use case, the hours your reps spend on lists, handed to the system.

Hours

Saved per rep, every day

100s

Qualified prospects added daily

Live

Pipeline visibility per rep and campaign

$69

Per month, all in

Where teams put it to work

Six scenarios. One always-on pipeline.

01.
B2B SaaS

Outbound at scale

Used by SaaS sales teams, SDR orgs and account executives.

Reps need to add hundreds of qualified prospects a week without burning hours on list-building. The system takes your ICP and runs the prospecting pipeline continuously.

Auto-searches Apollo using your defined ICP filters

Enriches every prospect with full firmographic and contact data

Enrolls prospects into multi-step sequences automatically

Shows real-time pipeline per rep and per campaign

02.
Agencies

New business development

Used by digital agencies, consultancies and creative shops.

Agency BD often happens between client work, in fits and starts. A continuous, low-effort prospecting engine fills the pipeline without pulling senior people away from billable hours.

Builds prospect lists matched to your target client profile

Runs outreach sequences with intelligent follow-up timing

Captures responses and routes hot leads to a partner

Lets junior staff own outbound without inconsistent quality

03.
Founders

Founder-led sales

Used by founders, early-stage startups and solo operators.

Founders selling can't afford an SDR yet but can't stop prospecting either. The pipeline keeps building while they focus on conversations and closes.

One-click ICP setup, no full sales ops team needed

Auto-enrolment means follow-up never slips

Live dashboard makes weekly review take five minutes

Scales the motion before hiring a full sales org

04.
ABM

Account-based outreach

Used by enterprise sales teams, RevOps and ABM programs.

Named-account programs need orchestrated outreach across multiple contacts per account, across multiple touches. The system runs the orchestration so reps focus on calls and demos.

Targets multiple contacts per named account from one ICP definition

Enriches each contact with role and seniority data

Runs coordinated, multi-touch sequences per account

Tracks engagement per account, not just per contact

05.
Recruiting

Candidate and client outreach

Used by recruiters, talent firms and in-house TA teams.

Recruiters need a steady flow of candidate or client conversations, with the same standardisation across the team. The system runs prospecting for either side of the desk.

Searches Apollo for matching candidate or client profiles

Enriches with role, company and contact details

Runs sequenced outreach with behaviour-triggered follow-up

Keeps every recruiter on the same playbook

06.
RevOps

Cold list re-engagement

Used by mature sales teams and revenue operations.

Old prospect lists go stale fast, but there's real pipeline buried in them. The system re-enriches, re-qualifies and re-engages cold contacts without anyone manually sifting.

Re-enriches old contacts with current company and role data

Filters out unqualified records before re-enrollment

Runs fresh sequences calibrated to a re-engagement angle

Surfaces who's actually engaging vs who's truly cold

These are the most common use cases. The system runs anywhere a continuous outbound motion would generate pipeline.
Across every use case

Four things manual outbound can't do.

Whatever your motion, this shows up differently from a rep typing into a CRM.

One ICP, every rep

Same definition, same prospect quality across the whole team.

Prospecting without rep hours

Search, enrichment and enrolment all run on their own.

Live pipeline visibility

Managers see every rep's pipeline in real time, not in a Monday report.

No follow-up falls through

Multi-step sequences trigger on behaviour, never on a rep's memory.
Built on

The stack the pipeline runs on.

Proven components, assembled into one continuous outbound engine.

Apollo Outreach
n8n Automation
React Dashboard
Enrichment APIs
CRM Sync
Behaviour Triggers
How we deliver

From ICP to live pipeline in days.

01.

ICP workshop

Define your ideal customer in one session.

02.

Apollo setup

Configure search filters and enrichment rules.

03.

n8n pipeline

Build the search, enrich and enrol workflow.

04.

React dashboard

Wire the live pipeline view per rep.

05.

Sequence design

Multi-step outreach with behaviour triggers.

06.

Go live & tune

Launch and refine from real data.

Is your use case a fit?

Best for teams running active outbound.

Some motions are built for it from day one. Others aren't, yet. Here's a quick read.

A strong fit if your usecase…

Has a defined ICP or one you can write down in a session.
Has reps typing the same kinds of searches every day.
Lacks real-time pipeline visibility for managers.
Needs consistent prospect quality across every rep.
Wants to scale outreach faster than headcount.

Probably not yet if your usecase..

Sells entirely inbound or through partners.
Has no defined ICP and no plan to define one.
Has no team doing outbound today.
Has no CRM or sequence tool in place.
Runs an entirely bespoke, one-to-one sales motion.
Frequently Answered Questions

Use case questions, answered.

My use case isn't in your list. Will it still work?

The six scenarios on this page are the most common, but the same pattern (one ICP, auto-prospecting, live pipeline, behaviour-triggered follow-up) applies anywhere a continuous outbound motion would generate pipeline. Tell us about your motion and we'll show whether it fits.

How does it actually know our ICP?

In setup, we run a short ICP workshop to define industry, company size, role, geography and any custom filters that matter. That definition drives every search, enrichment and enrolment from then on, so every rep is working from the same playbook.

Can different reps or campaigns run different ICPs at the same time?

Yes. You can define multiple ICPs and route them to different reps, campaigns or sequences, all surfaced separately on the React dashboard.

What does the live dashboard actually show?

Pipeline status per rep and per campaign in real time: prospects added, sequence stage, who's engaged, who's stalled and where the next action lies. Managers see the whole team in one view instead of pulling weekly reports.

How is this different from just using Apollo on its own?

Apollo handles search and outreach. This wires Apollo into n8n and a custom React dashboard so ICP, enrichment, enrolment, behaviour-triggered follow-up and manager visibility all run as one continuous pipeline instead of disconnected steps.

What does the $69/month cover?

The automation layer that connects Apollo, the enrichment and enrolment workflow, and the live React dashboard. Apollo licences and any data costs sit alongside that, depending on your plan.

Have a use case in mind?

Tell us about your outbound motion, and we'll show you what a continuous pipeline would look like for it.