of searches now return a featured snippet or answer box at position zero
Expandable question boxes mid-page. Appears in 85% of all searches.
Identify questions your audience asks and the snippet opportunities to target.
Build content architecture around the questions your buyers ask.
Content formatted for snippet selection - direct answers, lists and definitions.
FAQ, HowTo and Article schema to unlock rich results.
Conversational keyword targeting and page speed for voice search.
Monthly tracking of snippet wins, PAA and rich result coverage.
A four-pillar framework built on understanding how search engines select, formatand serve answers.
Map questions across Google, PAA, autocomplete and voice by intent.
Structure content in the format search engines select for snippets.
Schema, page speed and site architecture for authority signals.
Monitor snippet wins and refine monthly based on performance.
Average CTR for featured snippets
vs 3.2% for position one
Higher CTR with rich results
Schema markup increases clicks from same ranking
Of SERPs show People Also Ask
Across 85% of all search results pages
Above every organic result
Seen before every other result on the page
Working with the Mavlers team was a genuinely enjoyable experience. Talented, collaborative and easy to work with at every stage.
Founder & Marketing
Strategy Consultant
Great service. Incredibly fast turnaround and flawless work. Somehow you even anticipated things that I didn’t think of myself. I wish I’d discovered Mavlers years ago.
21st Century Fox
Mavlers has been a key partner in scaling our web development and digital marketing capabilities. Their team helps us maintain high service quality during peak workloads and consistently delivers with strong communication and reliability.
Digital Marketing
Manager, Javelin
AEO targets answer formats within Google search - snippets, PAA, rich results and voice. GEO targets citations in AI-generated answers on ChatGPT, Gemini and Perplexity. Both are about being the answer but on different surfaces. Most brands benefit from both.
By structuring content to directly answer a specific question in the format Google prefers - a concise paragraph (40-60 words), a numbered list or a table. We audit winnable snippets, restructure existing content and create answer-optimized content to compete for them.
Yes. Strong SEO foundations increase the likelihood of winning snippets and rich results. AEO is a layer built on top of SEO, not a replacement. We can manage both or work alongside your existing SEO team.
FAQ, HowTo, Article, Product, Review, Organisation, BreadcrumbList, Event and more depending on your content type and available rich results. Implemented via GTM or directly in your CMS and verified in Google's Rich Results Test.
Initial wins can appear in 4-8 weeks for pages already ranking positions 2-10. New content typically takes 2-4 months to earn snippet positions. Maintaining and expanding coverage is an ongoing process.
Yes. Strategy, content creation, schema implementation, tracking and reporting all delivered under your agency brand.
Services, capabilities, how we work, and what makes Mavlers different - built for marketing leaders and in-house teams who want the full picture fast.
Work emails only - no Gmail, Hotmail, or Yahoo. We don't spam.
We run 40 prompts across ChatGPT, Gemini, Perplexity, and Google. We track 5 competitors. We hand you a prioritised report in 4 days - with the exact gaps and fixes.
No retainer. No commitment. Fixed price.
