Lifecycle and CRM specialists
Campaigns managed monthly
MAP and ESP platforms
Campaign accuracy rate
Workflows exist but lack strategic triggers and segmentation.
Strategy, design, development and management across all major ESPs.
High-intent messaging that complements email at critical journey moments.
Trigger-based journeys and behavioural workflows that run automatically.
RFM modelling, behavioural segmentation and predictive audiences.
Full lifecycle audit, journey mapping and a CLV roadmap.
Performance reporting, A/B testing and continuous optimisation.
We bring deep expertise across 50+ marketing automation platforms so your lifecycle strategy is not limited by the tool.
Audit your strategy, segmentation, platform usage and gaps.
Channel strategy and journey map aligned to segments and revenue goals.
Platform config, data integrations and automation workflows built and tested.
Email design, copy, SMS and in-app on-brand and optimized for conversion.
Campaigns go live with real-time monitoring and deliverability checks.
A/B testing and iterative improvements that compound results over time.
DodgeMiami needed to scale their SFMC automation significantly. Mavlers built and launched over 600 automated journeys, transforming their lifecycle reach and dramatically increasing customer engagement across channels.
An enterprise B2B travel technology marketplace needed their SFMC and CRM to work as one. Mavlers delivered a fully integrated ecosystem through a dedicated team model, enabling unified lifecycle signals, accurate reporting and scalable automation across international markets.
Acima, a leading lease-to-own provider, faced unstructured subscriber data and deliverability issues that were limiting their SFMC performance. Mavlers restructured their data architecture, resolved subscriber key inconsistencies and improved deliverability across their campaign ecosystem.
Higher CLV
vs brands without a lifecycle programme
Lower churn rate
with personalised retention journeys
Revenue from repeat buyers
unlocked through upsell and loyalty flows
Email ROI
average return on email marketing investment
123+ reviews
803+ reviews
191+ reviews
Mavlers streamlined the client’s QA process, reducing errors & improving turnaround times. Their responsive team consistently delivered quality work & support throughout the engagement.
Sr Manager, Lifecycle Marketing,
Designer Apparel Rental Co.
As an Agency of Relationships, we see the importance of email marketing in cultivating and sustaining relationships between our clients and their audiences. Mavlers helps us do just this with the utmost quality, speed to market, and efficiency. We value our partnership.
Founder and President,
Lunne
Email marketing is a channel. Lifecycle marketing is the strategy that spans every channel — email, SMS, push, in-app — using behavioural data to deliver the right message at the right stage.
50+ MAPs and ESPs including Salesforce Marketing Cloud, HubSpot, Klaviyo, Braze, Marketo, Mailchimp, ActiveCampaign, Iterable, Pardot, Customer.io and Drip. Platform-agnostic, strategy-first.
Yes. Strategy and journey mapping, copywriting, email design, HTML development, automation build, QA, deployment and performance reporting. Bring us in at any stage or hand over the entire programme.
Triggered journeys like welcome series and abandoned carts can drive results from week one. Retention programmes build meaningful impact over 3-6 months as behavioural data accumulates.
Yes. Ongoing retainer engagements where Mavlers acts as your extended lifecycle team - running campaigns, optimizing journeys, building new flows and providing monthly reporting.
Yes. Full delivery under your agency brand - strategy, design, build, deployment and reporting all in your name.
Services, capabilities, how we work, and what makes Mavlers different - built for marketing leaders and in-house teams who want the full picture fast.
Work emails only - no Gmail, Hotmail, or Yahoo. We don't spam.
