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Across every use case, the automation platforms that needed an ops team to operate, replaced by something that just runs inside the tools you already use.
Technical skills required
Complete send tracking, every contact
Existing Microsoft tech stack
New tools or migrations needed
Our white label marketing services for agencies cover every discipline, 400+ certified specialists, AI-powered execution, your logo on every deliverable.
Used by enterprise sales teams already running on Microsoft 365.
Most automation platforms need migration and a specialist to operate. This runs natively inside Outlook so reps send sequences from where they already work, no new login, no new training.
Runs drip sequences without leaving Microsoft 365
Auto-fetches contacts, checks status, sends on schedule
Intelligent delays between touches based on engagement
Full audit trail per contact and per sequence
Used by marketing and sales teams without dedicated ops or dev support.
Traditional automation platforms need someone fluent in if/then logic and API quirks. This runs as part of normal work without anyone with a specialist title to operate it.
No technical skills required to build or operate sequences
Builds on existing MS workflow conventions, not new ones
Native integration, no new tool to license or train on
Frees the team to focus on the message, not the mechanics
Used by finance, healthcare, government and other regulated industries.
Some industries can't move contact data to third-party SaaS tools. This keeps every contact and every send inside the existing Microsoft environment, with the same audit posture as anything else there.
Contact data never leaves your existing MS ecosystem
No third-party platforms to vet or get approved
Works alongside existing security and compliance setup
Same audit and tracking as any other native MS workflow
Used by B2B sales and marketing teams running long cycles.
Long sales cycles need consistent multi-touch follow-up that doesn't slip. The system runs sequences over weeks or months without anyone remembering when to send the next email.
Runs multi-step sequences with intelligent timing
Tracks every contact's stage and last touch
Pauses or branches sequences based on responses
Keeps follow-up consistent across long cycles
Used by sales and marketing teams with stale contact lists.
Old contact lists have real pipeline buried in them but no one has time to manually nurture. The system runs reactivation sequences in the background, surfacing who's actually warming up.
Runs reactivation drips across cold contact lists
Tracks who's engaging versus who's truly cold
Intelligent delays based on responses and opens
Resurfaces warming contacts for human follow-up
Used by enterprise sales teams and ABM programs.
ABM needs personalised sequences to multiple contacts per account, but most teams don't have ops capacity. The system runs sequences from inside MS without specialist support.
Runs personalised sequences per named account
Tracks engagement across the buying committee
Coordinates multi-touch across multiple contacts per account
Keeps everything in the existing MS environment
Whatever your motion, this shows up differently from a platform that needs a specialist and a migration to operate.
Runs natively inside your existing Microsoft environment.
Native components, assembled into one always-on drip engine inside Microsoft.
Map your existing Microsoft 365 environment.
Define the touches, timing and branches.
Construct the workflow inside MS Workspace.
Wire send-status and engagement logging.
Run a controlled first sequence to validate.
Scale and refine from real performance.
Some motions are built for it from day one. Others aren't, yet. Here's a quick read.
The six scenarios on this page are the most common, but the same pattern (sequences inside the existing stack, no specialist, full tracking) applies anywhere a team needs drip sequences without adopting a new automation platform. Tell us about your motion and we'll show whether it fits.
The automation is built natively in the Microsoft environment using the same scripting and integration patterns your IT team already understands. Sequences send from your existing Outlook accounts, with tracking and logging stored in Microsoft tools.
This particular build targets Microsoft 365. The same pattern can be adapted for Google Workspace with Apps Script as a separate piece of work, and we've built similar systems for that environment.
Send-status and timestamp are tracked by default. Open and click tracking can be added depending on what your existing Microsoft tooling supports and what your compliance team approves.
Yes, that's the design goal. Once built, sequences are managed through interfaces a non-technical team can use, with no scripting or specialist platform skills required for day-to-day operation.
The automation layer built inside your Microsoft environment. Cost scales with the complexity of the build and any external services required, but stays minimal because there's no third-party platform licence to pay for.
Tell us about your current stack, and we'll show you what drip sequences look like without a new platform to learn.
Our team will review it and get back to you shortly.
