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Whitelabel

How Mavlers Agency scaled AgencyInPursuit’s PPC delivery from 5 accounts to 98 as a fully invisible white-label partner

Project Overview

Organization

AgencyInPursuit

Location

New York

Team Structure

Dedicated Account Manager + 4 PPC Specialists

Platforms Managed

Google Ads · Microsoft Ads · Meta Ads (Facebook & Instagram) · Performance Max · Display · Demand Gen

Industry

Digital Marketing (real estate specialization)

Engagement Period

March 2024 to present (2+ years)

Products / Services Used

  • White-Label PPC Management
  • Multi-Platform Paid Media
  • Conversion Tracking
  • GA4 & GTM Implementation
  • Looker Studio Reporting
  • SEO Audits
  • Dedicated Team

AgencyInPursuit is a performance-driven digital marketing agency built for the real estate industry. As their client portfolio grew, so did the strain on their internal PPC bandwidth: every new client meant another paid media account to build, run, and optimize, but scaling a specialist team fast enough to keep up meant either burning margin or slowing growth. They came to Mavlers Agency in March 2024 to extend their delivery capacity through a fully white-label PPC partnership, without adding a single internal hire.

Performance Insights

Key results for the client

98

Active advertising accounts managed

$390K

Monthly managed ad spend

12hr

Average request turnaround

0

End clients are aware of Mavlers Agency

Client Objectives

The challenges AgencyInPursuit faced

1.
Growing client portfolio outpacing internal PPC capacity.

Every new real estate client meant another paid media account to run, but internal headcount couldn’t scale that fast without margin damage or a hiring bottleneck.

2.
Multi-platform delivery gap.

Clients expected coverage across Google Ads, Microsoft Ads, Meta, Performance Max, Display, and Demand Gen. Building that specialist bench internally is a 12 to 18-month exercise most agencies can’t afford to run through while continuing to grow.

3.
Optimization cadence slipping under scale.

Weekly optimizations, bi-weekly audits, and monthly reporting per account are table stakes. Multiply that across a growing book, and account quality drops before anyone catches it in the numbers.

4.
Analytics and tracking debt piling up.

GA4 setup, GTM configuration, conversion tracking, and Looker Studio reporting. Every new client added another integration to the queue, and stale tracking makes campaign data unreliable and reporting harder to defend in client reviews.

5.
White-label invisibility as a hard requirement.

Any partner had to disappear entirely behind the AgencyInPursuit brand. If end clients ever discovered a second team was executing the work, the trust the agency had built would take the hit.

Mavlers Strategy

How we built a scalable white-label PPC engine behind the agency

1.
Dedicated PPC pod, not a shared team.

Four specialists and a named Account Manager assigned exclusively to Agency In Pursuit. Every request goes to a team that already knows the book, so nothing sits in a shared queue behind another agency’s work.

2.
Full-stack paid media coverage from day one.

Specialists across Google Ads, Microsoft Ads, Meta, Performance Max, Display, and Demand Gen, so the agency could say yes to any real estate client’s media mix without a skill gap to explain away.

3.
Fixed optimization rhythm across the entire book.

Weekly optimizations, bi-weekly account audits, and monthly performance reporting run as a standing operating rhythm, not per-account guesswork. Search term analysis, bid strategy tuning, budget pacing, and ad copy recommendations happen on cadence, not on request.

4.
Analytics and tracking are wired in on every account.

GA4 configuration, GTM implementation, conversion tracking, and Looker Studio reporting were built and maintained across the portfolio. Campaign data stays trustworthy as the account list grows, and reporting stays defensible in every client conversation.

5.
Slack and Asana workflow designed to feel like one team.

Daily communication, roughly 12-hour average turnaround, internal QA before anything leaves the door, and every deliverable branded as Agency In Pursuit’s own. Mavlers Agency stays invisible to end clients by design, and the pod scales as the agency’s book grows.

Results

What AgencyInPursuit achieved

‍

‍

Campaign performance improvements across the portfolio

Through continuous optimization and proactive recommendations, Agency In Pursuit realized measurable improvements across its client book:

  1. Improved click-through rates through ongoing ad copy recommendations
  2. Increased overall conversions from bidding strategy optimization
  3. Reduced CPA through bi-weekly account audits and structured optimization
  4. Improved Quality Scores, contributing to lower CPCs and more efficient campaign performance
  5. Consistent reporting and actionable insights supporting client decision-making

Sandra Field

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