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The client is a commercial and education AV integration specialist in Perth. AV integration is a considered B2B purchase, researched thoroughly before any vendor is contacted, and buyer behavior has shifted: facilities and IT buyers ask AI for the best installers in their city to build a shortlist before a single call, and education buyers search by use case and act on the names returned. Procurement now starts inside the answer. If the integrator is not cited, it is never invited to quote. In December 2025, this client was not cited anywhere.
Buyer prompts cited in Google AI Overviews
Buyer prompts cited in ChatGPT
Organic sessions, Dec to May
Organic key conversions, Dec to May
Four disciplines (AEO, GEO, AIO/LLM optimization, and the SEO base) run as one program across eight factors, on one healthy technical foundation, with nothing critical left uncovered.
For its flagship query, the brand was not ranked organically, position zero, yet it was cited in both AI Overviews and ChatGPT. In B2B technology, AI search can put an integrator on the shortlist long before classic SEO would, because models reward clear entity signals, answerable content, and third-party authority over raw position.
The evidence standard: we don't fake the data
Every finding in this engagement is tagged, so it is always clear what is proven and what still needs testing: Fact (confirmed live), Observation (seen on the site), Inference (reasoned, not confirmed), and Validation Required (must be tested). Google AI Overviews and ChatGPT results are verified by dated screenshots. Perplexity, Gemini, and Copilot are tracked but never claimed. No revenue or pipeline figures are claimed anywhere in this case study.
The evidence standard: we don't fake the data
This engagement runs white-label: your brand, your client, your strategy, with Mavlers as the delivery and measurement engine behind it. The same eight-factor program applies to your client's prompts and market; a measurable baseline snapshot makes movement provable from day one, and AI search joins your offer without growing headcount or building the bench.
Successful migration of 9,000+ pages across 12+ languages, with no critical downtime.
Multi-channel strategy driving 50%+ monthly registration growth.
Ogilvy needed to scale SEO delivery across multiple markets without expanding headcount. Mavlers stepped in as their invisible production partner.
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