Incubeta
Ogilvy
National Geographic
Disney
DMA
Oracle
atcore
Airtasker
Why technical SEO goes wrong

The technical problems silently costing you rankings

Googlebot cannot crawl your pages

Robots.txt errors and noindex tags blocking pages that should rank.

Slow pages losing rankings and visitors

Core Web Vitals failures hurt rankings and bounce visitors.

Duplicate content splitting your signals

Canonical errors split ranking authority across multiple URLs.

Poor site architecture

Weak structure and internal linking waste authority on the wrong pages.

Mobile indexing issues

Viewport and usability issues reduce mobile rankings.

Schema and rich result gaps

Missing schema means missed rich results and lower CTR.
Why technical SEO matters

Great content cannot rank on a broken foundation

Technical SEO is the foundation everything else sits on. If Googlebot cannot crawl your pages or your Core Web Vitals are failing, your rankings suffer regardless of how good your content is.

Most technical issues are invisible until they cost you rankings. Our audits surface every one - with a prioritised fix list ranked by impact.

68%

of online experiences start with a search engine

53%

of mobile visitors leave if a page takes over 3 seconds

91%

of pages get zero organic traffic - most due to fixable issues

#1

Fixes compound - one technical change benefits every page
Our technical SEO services

Every layer of your site's technical foundation

01.

Technical SEO audit

Full site crawl covering 200+ ranking factors with a prioritised fix list.

02.

Core Web Vitals optimization

LCP, INP and CLS fixes across desktop and mobile.

03.

Crawlability & indexing

Fix crawl budget waste, robots.txt errors and noindex issues.

04.

Site architecture and internal linking

URL structure, siloing and internal linking that distributes authority effectively.

05.

Schema markup and structured data

FAQ, Product and Article schema to unlock rich results.

06.

Duplicate content and canonicalization

Fix duplicate content, canonical errors and parameter issues.

07.

Mobile SEO and usability

Mobile-first indexing compliance and usability fixes.

08.

Log file analysis

Understand exactly how Googlebot crawls your site and where it wastes budget.

09.

Redirect and site migration SEO

Redirect audits, 301 mapping and SEO support through migrations.

What our technical SEO audit covers

200+ ranking factors. One prioritized action plan.

01.

Crawl and indexing

Crawl budget analysis
Robots.txt review
XML sitemap audit
Index coverage report
Noindex / nofollow review
Orphan pages
02.

Performance

Core Web Vitals
Page speed (mobile and desktop)
Render-blocking resources
Image optimization
Caching and compression
TTFB analysis
03.

On-page technical

Duplicate content
Canonical tags
URL structure
Redirect chains
Broken links (4xx)
Hreflang (international)
04.

Structured data

Schema implementation
Rich result eligibility
Open Graph tags
Twitter Card tags
JSON-LD validity
Entity markup
How Mavlers approaches technical SEO

From audit to implementation to results

01.

Technical SEO audit

Full crawl across 200+ factors. Every issue ranked by severity and impact.

02.

Prioritised fix roadmap

Fixes ranked by impact. We target what moves rankings first.

03.

Implementation

Direct implementation or dev team support - with tickets, documentation and QA.

04.

Monitoring and reporting

Track rankings, crawl health and Core Web Vitals monthly.

05.

Ongoing technical SEO

Monthly health checks and support as your site and Google's algorithm evolve.

Your content deserves a foundation that lets it rank

What technical SEO improvements deliver

Results when the foundation is right

40%

Average organic traffic increase
Following a full technical SEO fix programme

2x

Faster crawl and indexing
After crawl budget and architecture optimisation

30%

Higher CTR with rich results
Schema markup increases click-through from the same rank

53%

Of visitors leave on slow pages
Page speed is both a ranking and a retention factor

Technical SEO works best alongside on-page and link building.
See all SEO services
Testimonials

Clients say it better.

We are very pleased to say Mavlers delivered results and consequently we saw marked improvements with overall traffic performance. The level of professionalism and transparency displayed by Mavlers has been impressive and we highly recommend them.

Sandra Field
Simon Reynolds

VP Marketing, Airtasker

Despite my scepticism, I found the service and results from the Mavlers team to be really great.

Joseph Abboud
Joseph Abboud

CEO

You guys were great! Thank you! Very professional, very polite, and really helped in a tricky situation.

Sandra Field
Sandra Field

Assistant Project Manager

Frequently Answered Questions

Everything about our technical SEO services

What is technical SEO and why does it matter?

Traditional SEO gets your pages ranked on Google. AEO structures your content to be selected as the direct answer in Google AI Overviews and featured snippets. GEO optimises your brand to be cited by conversational AI platforms like ChatGPT and Perplexity when users ask questions in your category. All three are complementary, and brands running all three with Mavlers see compounding visibility gains.

What does a technical SEO audit include?

We import as a baseline but always rebuild. Bing has different match types, bid mechanics, and audience behavior an unoptimized import wastes budget.

How long does a technical SEO audit take?

Microsoft Advertising integrates with LinkedIn's professional data, letting you target by job title, company, industry, and seniority, in addition to search intent, which is to Microsoft Ads.

Do you implement the fixes or just identify them?

Most clients see improvements within 30 days. CPA and ROAS gains compound from month 2 to 3 as Microsoft's smart bidding accumulates conversion data.

How long before we see results from technical SEO fixes?

Both. Standalone or integrated alongside Google Ads and Meta Ads with unified cross-channel reporting.

Can you support a site migration from a technical SEO perspective?

Yes. Fully white label under your brand. Your clients get expert management; you retain the relationship.

Do you offer technical SEO as a white label service for agencies?

Yes. Our Bing ads experts hold active Microsoft Advertising certifications across B2B, eCommerce, healthcare, finance, and more.

Your rankings are limited by what Google cannot see

Technical SEO services covering audits, Core Web Vitals, crawlability, schema and site architecture - built to fix what is holding your rankings back.