Let's make your platform our next migration story.
Regardless of your website's size, the goal never changes: safeguard what’s effective, upgrade what’s outdated, and ship without disrupting the business.
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RTR Sports Marketing has dominated motorsport sponsorships since 1995, ruling MotoGP, F1, and Formula E. They have three decades of industry respect. But their digital storefront needed a serious tune-up.
A modern, multilingual platform was overdue. And the migration couldn't afford to drop a single SEO ranking earned across those 30 years.
9,000+ pages, 12+ languages, content built on a deprecated page builder, and a knowledge base of another 1,000 pages added mid-project. That was the brief.
Pages migrated
Languages supported
Critical downtime
Mid-Project Knowledge Updates
The existing site ran on Visual Composer - a page builder whose shortcodes and layout logic clashed directly with the modern, ACF-flexible module structure the new build required.
Three decades of domain authority and organic rankings were sitting on the URLs being migrated. Mishandled redirects, broken meta fields, or structured data slips would have erased visibility that took years to build.
The legacy database held duplicate content, missing alt values, and inconsistent links across language versions - issues that snowball exponentially when multiplied by 12 languages.
Modern layouts assume a certain content shape. The legacy content didn't follow it. Forcing the two together without breaking the presentation required hand-tuning at scale.
The migration had to land before RTR's next campaign cycle. Mid-project, a Knowledge Base plugin with 1,000+ additional pages was added to the brief. The deadline didn't move.
WPML's strict workflow only permits translation in one tab at a time - a bottleneck that, untreated, would have made a 12-language migration crawl.
The live site was cloned, stripped of unused plugins and bloat, and rebuilt on a custom theme. Without the legacy clutter carried forward into the new platform.
Instead of one team migrating everything, dedicated pods owned specific post types end-to-end. Fewer handoffs meant fewer errors and faster execution.
Scripts handled metadata migration, alt value preservation, and layout normalization. Work that would have eaten hundreds of manual hours. Engineers spent their time on the judgment calls, not the keystrokes.
URL-by-URL and slug-by-slug verification using CSV exports and Google scripts caught every discrepancy before it reached production. Humans only stepped in to fix the rare errors the automation flagged.
Redirect rules, canonical tags, and duplicate content risks were audited proactively. Before the cutover, not in response to a ranking drop.
Built so a single image upload propagates across all 12 language versions automatically. Content updates that used to be a 12-step process became a one-step process.
No critical downtime.
Three decades of domain authority and organic visibility carried over intact.
Without slipping the original deadline.
Through flexible modules and automation.
Built for speed and the multimedia-heavy nature of motorsport content.
Turned routine content updates from a 12-step task into a one-step task.
Head of Communication
Successful migration of 9,000+ pages across 12+ languages, with no critical downtime.
Multi-channel strategy driving 50%+ monthly registration growth.
Ogilvy needed to scale SEO delivery across multiple markets without expanding headcount. Mavlers stepped in as their invisible production partner.
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