Let's make your team our next scaling story.
Tell us where the bottleneck is - hiring speed, cost ceiling, attrition, time zone coverage - and a dedicated team can be live in 15 days.
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Ogilvy Social.Lab is Ogilvy's digital-first performance arm. It is built to turn big ideas into business revenue. Since launching in South Africa back in 2018, they’ve exploded into a global team of over 600 specialists across 16 markets.
That kind of growth requires speed, consistency, and senior-level expertise.
But when client demand began moving faster than their internal hiring process, they reached an impasse. They needed a flexible resourcing model that could keep up with massive new wins, without watering down the premium quality clients expect from the Ogilvy name.
Cost savings vs in-house
Team growth in 4 months
Days to deploy specialists
Disciplines fully covered
The performance marketing specialists Ogilvy needed were either scarce in-region or already locked into long-term roles. This made local hiring slow and unpredictable.
Hiring internally meant drowning in HR headaches, heavy overhead, and fixed costs - a fixed-cost model that refused to budge when client demands shifted.
Turnover across global hubs was creating mid-project instability. Handovers were eating into delivery timelines and client momentum.
Short-term freelance fixes patched immediate gaps but carried zero accountability for long-term client outcomes or strategic continuity.
Onshore teams across 16 markets needed delivery support that aligned with their working hours.
With a network of 100+ performance marketing pros on standby, we bypassed the usual recruitment loop and slow ramp-up time. The right people were matched, onboarded, and working within 15 days.
The team was built with a deliberate balance - senior specialists owning strategy, mid-level operators driving execution. Ogilvy got both planning depth and hands-on velocity from day one.
Specialists came in across the four pillars driving Ogilvy's performance demand: Paid Search, Paid Social, Programmatic, and SEO. One contract replaced what would have taken four vendor relationships.
1–2 standby resources stayed on a warm bench, activated within hours when someone went on leave or rotated out. Delivery never paused, even as the team flexed.
Specialists worked inside Ogilvy's pods. Same rituals, same channels, same client cadence. So onshore teams treated them as colleagues, not as outsourced support.
Paid Search Specialist
Paid Social Media Specialist
Programmatic Specialist
SEO Specialist
Assistant Project Manager
Successful migration of 9,000+ pages across 12+ languages, with no critical downtime.
Multi-channel strategy driving 50%+ monthly registration growth.
Ogilvy needed to scale SEO delivery across multiple markets without expanding headcount. Mavlers stepped in as their invisible production partner.
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