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Web Development

How Mavlers helped Screendollars build all-channel supremacy across web, SEO, email, & social over 5 years

Project Overview

Organisation

Screendollars

Industry

Entertainment / Movie Information Platform

Location

United States (Hollywood)

Partnership Length

5+ years

Movies in Database

10,000+

Products / Services Used

  • Web Development
  • React / Next.js
  • WordPress
  • UI/UX
  • SEO
  • Email Marketing
  • Social Media
  • Dedicated Team

Screendollars is a Hollywood movie and entertainment platform that collects, organizes, and publishes information on films, stars, and the wider industry, connecting movie enthusiasts and industry professionals with news, data, video, and each other.

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With a 200,000-strong weekly newsletter audience but a brochure-style website that didn't match the brand's scale, Screendollars came to Mavlers for an offshore team that could build a structured digital home for their content and then scale it across every channel.

Performance Insights

Key results for the client

5+

Years partnership

200k+

Weekly newsletter readers

10,000+

Movies in a structured database

4

Channels unified (Web · SEO · Email · Social)

Client objectives

The challenges Screendollars faced

1.
Brochure-style website out of step with brand scale

A 200,000-reader newsletter audience was being sent to a basic, static site that couldn't showcase the breadth of content.

2.
Two very different audiences to serve in one product

Casual movie enthusiasts and industry professionals (theatre owners, vendors, exhibitors, technicians) needed fundamentally different information architectures.

3.
Massive content scope to organize

10,000+ movies, plus actors, directors, theatres, distributors, exhibitors, and film festivals across the U.S. and Canada, all of which need a structured, browsable presentation.

4.
No in-house digital team and a timezone gap to bridge

Screendollars needed an offshore team that could work in their hours with strong communication, not a black-box dev shop.

5.
Home-grown email tech limiting scale

The existing in-house email setup couldn't keep up with the newsletter audience's growth or open the door to new lifecycle channels.

Mavlers Strategy

How we built a structured web platform and then scaled it across every channel

1.
Stood up a cross-functional dedicated team from day one

Frontend developer, Backend developer, QA, and Project Manager assembled before design started, working in Screendollars' time zone.

2.
Audience-led information architecture

Split the experience into clear paths for movie enthusiasts (News, Reviews, Top Ten, Genre pages) and a dedicated Screendollars Pro section for industry professionals with upcoming-movie data, projected box office, awareness/interest graphs, and advance ticket data.

3.
Modern, scalable tech stack

React with Next.js on the frontend, WordPress admin on the backend, and Dreamhost for hosting and database, designed for long-term content growth.

4.
Structured delivery rituals for clear communication

Scrum sheets to track progress, plan new development, and surface and resolve issues, keeping a remote team in lockstep with the client.

5.
Extended the engagement beyond web into a full multi-channel program

Added SEO and SEM specialists, migrated email to Mailchimp for scalable newsletter delivery, and built an active social presence across YouTube, TikTok, Instagram, Facebook, and X.

Results

What Screendollars achieved

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Screendollars has had consistency in the team members over years, so that we have not lost the experience and knowledge gained over time.

Sandra Field
Thaddeus Bouchard

Founder & President

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