Web Development

LiquidSpace gets a no-code HubSpot Resource Center

Project Overview

Organisation

LiquidSpace

Industry

Workspace Marketplace / PropTech

Location

United States

Founded

2010 Β· Founded by Mark Gilbreath

Products / Services Used

  • HubSpot Development
  • CMS Architecture
  • No-Code Interface
  • Performance Optimization
  • Content Migration
  • UX Design

LiquidSpace runs one of the most flexible workspace marketplaces in the world. Which connectsΒ  businesses and individuals to offices, meeting rooms, and hybrid workspace solutions, on demand or long term. The platform was built to make real estate flexible. But the marketing infrastructure was still living in the dark ages.Β 

The starting point was two immediate hurdles: a team that doubted HubSpot could handle the job, and over 1,000 pieces of content that lacked any logical structure.Β 

Performance Insights

Key results for the client

7

Distinct content categories built and structured

1000+

Pieces of content reorganized into a navigable system

0

Lines of code needed for the team to manage it

1

Full WordPress-to-HubSpot migration planned off the back of this project

Client objectives

The obstacles standing in the way

1.
They didn't trust HubSpot to do the job

The LiquidSpace team had doubts about HubSpot's customization depth and enterprise-level capability. The brief started with scepticism. Which meant the work had to be convincing, not just functional.

2.
Non-technical staff needed to own it completely

The Resource Center had to be manageable without a developer in the room. Not occasionally. Every time. Any solution that required technical support to update a piece of content was dependency, not a solution.

3.
Design couldn't look like a default template

Brand alignment wasn't up for debate. LiquidSpace needed custom layouts and a distinct visual design that stayed true to their identity from the very start.

4.
1,000+ pieces of content with no usable structure

Years of blog posts and resources had piled up into a massive heap with zero structure. Before we could even think about design, we had to sort through that mountain and organize it for users reading it, not just the internal teams who created it.

Mavlers Strategy

How a sceptical team ended up migrating their entire site to HubSpot

‍

‍

1.
Built entirely within HubSpot's existing blog framework

Rather than working around HubSpot's infrastructure, the Resource Center was constructed inside it. It proved from the ground up that the platform could carry the weight of an enterprise-grade content hub without needing external tools or workarounds.

2.
Seven unique layouts designed for content type

A single template applied to every content type is how Resource Centers become unusable. Seven distinct layouts were designed. Each layout matched to a specific category of content, so the structure served the user, not just the admin.

3.
Navigation and filters built for discovery

Intuitive filtering and navigation were integrated so users could find content without scrolling through everything. At 1,000+ pieces of content, search and filter were required for it to become a resource library.

4.
A no-code backend the team could actually use

We gave the LiquidSpace team a beautiful backend dashboard that lets them add, edit, and move content around without touching a single line of code. Our bar for success? Making sure a non-tech employee could jump in on day one without having a mild panic attack.

5.
Performance optimised across every device

Fast load times despite high content volume, perfect mobile responsiveness, and robust search functionality were all built in, not add-ons.

Results

What LiquidSpace achieved

Complete client satisfaction

The LiquidSpace team praised both the execution and the usability, a combination that's harder to achieve than either one alone.

A full platform migration

The success of the Resource Center convinced the LiquidSpace team to migrate their entire WordPress site to HubSpot. That decision wasn't in the original brief. It was earned.

HubSpot's enterprise capability, proven in production

The project demonstrated that HubSpot can deliver complex, scalable solutions that rival specialized platforms, if implemented properly.

A team that owns their own platform

Today, the non-technical team manages the Resource Center completely independently. They add content, change categories, and update resources without waiting around for developers or raising IT tickets. Removing that bottleneck is what makes this system sustainable.

‍

Their collaboration, technical skill, and dedication made this project a huge success. They made sure I felt confident managing the CMS on my own, which was a game-changer for our team.

Sandra Field
Pippa Peterson

Director of Growth Marketing

Related Case Studies

Results that speak
for them selves.

Migrating 9,000+ pages across 12 languages

Successful migration of 9,000+ pages across 12+ languages, with no critical downtime.

80% CPR reduction and 3x ROI over 6 years

Multi-channel strategy driving 50%+ monthly registration growth.

35% cost reduction while scaling SEO delivery globally

Ogilvy needed to scale SEO delivery across multiple markets without expanding headcount. Mavlers stepped in as their invisible production partner.