How Zoe Kratzmann Increased Purchase Volume by 115%

Project Overview

Organization

Zoe Kratzmann

Industry

Fashion & Apparel

Location

Australia

Engagement Model

Dedicated Paid Media Support

Products / Services Used

Meta Advertising
Audience Development
Customer Retention Campaigns
Conversion Optimisation

Zoe Kratzmann launched her label in 2006, creating timeless Australian apparel and leather footwear. Her audience isn’t looking for impulse buys - they want quality.

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They had a loyal fanbase, but growing online meant trading generic "brand awareness" for a smart, sales-driven strategy.

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This made our ad strategy simple but strict: forget broad reach. We had to find the exact right people, ensuring every dollar worked twice as hard as it would for a mass-market brand.

Client Objectives

The challenges limiting campaign performance

Talk to our team

1.

High-friction cold acquisition

In the luxury fashion sector, "cold" audiences are expensive and difficult to convert on the first touch. Zoe needed a mechanism to bridge the gap between initial brand discovery and the first transaction without eroding profit margins.

2.

ROAS stagnation

Existing campaigns were operating at a 4.5x return. Healthy, but not sufficient for aggressive scaling. To unlock higher budgets, the account required a strategy that maximized the value of every dollar spent through better targeting and retention loops.

3.

Fragmented creative performance

Without a structured testing framework, it was unclear which visual assets - lifestyle video, product stills, or collection carousels - were driving the "add-to-cart" behavior vs. generating passive likes.

4.

Underutilized database growth

The brand had a strong legacy, but the digital funnel wasn't capturing new leads. This created an over-reliance on expensive retargeting rather than low-cost email and SMS lifecycle channels.

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Mavlers Strategy

How we improved acquisition and purchase performance

Talk to our team

1.

The "Membership First" Funnel

We shifted the top-of-funnel objective from "Shop Now" to "Join the Club." We used offer-led lead generation (10% off the first order) and captured high-intent leads at a lower cost. This built a massive first-party database. Which allowed us to drive the first purchase through lifecycle marketing rather than continuous ad spend.

2.

High-affinity audience segmentation

Our team built precise audience models focused on "High-Affinity" shoppers - users with established spending patterns in designer footwear and luxury contemporary fashion. This ensured our "Cold" outreach was directed at users with the highest statistical propensity to convert.

3.

The VIP retention

To improve Customer Lifetime Value (CLV), we used "Early Entry" campaigns for seasonal sales and new collection drops. It granted the "Zoe Club" exclusive 24-hour access before the general public and helped trigger revenue spikes and reinforce brand loyalty.

4.

Multimodal creative testing framework

We deployed new images, ad copy, and formats regularly to prevent creative fatigue and maintain interaction rates. This diversity improved the interaction rate by 40%, as we could match the creative format to the specific stage of the user’s journey.

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How Zoe Kratzmann scaled purchase volume by 115% and achieved a 6.9x ROAS

Project Overview

Key results for the client

The challenges limiting campaign performance

How we improved acquisition and purchase performance

What Zoe Kratzmann achieved

Results that speak for them selves.

Migrating 9,000+ pages across 12 languages

80% CPR reduction and 3x ROI over 6 years

35% cost reduction while scaling SEO delivery globally

Let's make your brand our next success story.

Get in touch with us.

How Zoe Kratzmann scaled purchase volume by 115% and achieved a 6.9x ROAS

Project Overview

Key results for the client

The challenges limiting campaign performance

How we improved acquisition and purchase performance

What Zoe Kratzmann achieved

Results that speak for them selves.

Migrating 9,000+ pages across 12 languages

80% CPR reduction and 3x ROI over 6 years

35% cost reduction while scaling SEO delivery globally

Let's make your brand our next success story.

Get in touch with us.

Results that speak for them selves.