Dedicated Team

How Ogilvy Social.Lab scaled from 1 to 20 specialists in under 4 months at 35% lower cost

Project Overview

Organisation

DodgeMiami (Atlantic Coast Automotive)

Industry

Automotive / Dealership Group

Location

Florida, Maryland, Virginia, Pennsylvania

Founded

2006

Scale

55 business units ยท Multiple franchise brands

Products / Services Used

Salesforce Marketing Cloud
Journey Builder
Automation Studio
Audience Builder
Analytics Builder
Einstein STO
CDP Integration

Atlantic Coast Automotive runs franchises across Chevrolet, Ford, Nissan, and Toyota, across five states, through multiple acquisitions, under dozens of business units. When you're that massive, your marketing issue isn't a lack of creativity, it's a breakdown in infrastructure. And infrastructure problems don't get solved with better copy.