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+390% sales, +572% leads, and 3,491 enquiries in a single year, that's what competitor-focused, cost-controlled paid search did for Choosewell against Australia's biggest insurance brands. Tell us about yours.
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Choosewell Pty Ltd is a Melbourne-based health insurance comparison service with a team of 70+ advisors who help Australians compare and choose the right policies. Competing online against some of Australia's largest and best-known insurance brands, Choosewell needed paid search that generated qualified calls, compare-form submissions, and callback requests at a controllable cost. The early obstacle was clear: generic finance keywords were fiercely contested, pushing Cost Per Lead too high to scale profitably. The brief was to build a paid search program that grew leads and sales year on year while keeping CPL under control.
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Digital Marketing Manager, Choosewell Health Insurance
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