×
Web Development

How Mavlers unified awards, judging, nominations & ticketing into a scalable platform for an Australian sports learning brand

Project Overview

Organisation

Confidential (Australian sports learning brand)

Industry

Sports Education & Industry Events

Modules Built

4 custom modules + integration layer

Location

Australia

Platform

WordPress Multisite + WooCommerce

Products / Services Used

  • Custom Plugin Development
  • WordPress
  • Multisite Architecture
  • WooCommerce Integration
  • Platform Engineering
  • Dedicated Team

The client is a leading Australian sports education brand focused on the business side of sport. They provide industry news, learning resources, and events, bringing together professionals and organizations into a highly engaged, close-knit community.

Performance Insights

Key results for the client

4

Custom modules built

6

Wish-list capabilities unified

1

Single source of truth, end-to-end

Multi-site

Network-wide deployment

Client objectives

The challenges the client faced

1.
No central platform across the event lifecycle

Nominations, awards, judges, finances, and ticketing lived in different tools, with no single source of truth.

2.
Manual judging processes at scale

Judges were "mortified by manual processes," with no easy way to assign panels, secure scoring, or aggregate results consistently.

3.
Multi-category complexity

Too many award categories, each with its own eligibility and judging rules, made every new event a near-rebuild.

4.
Trust and transparency gaps

No real-time scoring visibility, no audit trail to defend results if a participant questioned them, and no bias controls in the aggregation logic.

5.
Disconnected commerce and multisite operations

Entry fees, tickets, and judge honoraria weren't wired into a unified financial backbone, and the brand's multisite network couldn't share data across nodes.

Mavlers Strategy

How we built a digital backbone for the event ecosystem

1.
Awards Module

Flexible per-award configurations (criteria, submission format, required documentation) so admins can spin up new events without rebuilding workflows.

2.
Nominations Module

Multi-source nominations (self, peer, third-party), dynamic forms with conditional logic and file uploads, real-time status tracking, and automated stage-by-stage notifications.

3.
Judges Management Module

Granular panel assignment, secure judge portals with role-based access, real-time scoring dashboards, and aggregation logic designed to reduce bias and support post-event audits.

4.
End-to-End Integration Layer

Single admin dashboard across the multisite network, with WooCommerce tied in so entries, tickets, and honoraria flow through one reportable financial spine.

5.
Dedicated cross-functional team operating in the client's time zone

Phased delivery, senior SME oversight to flag risks early, team scaled up and down with demand, and full ownership of strategy plus execution under one roof.

Results

What the platform now enables

‍

We worked with the Mavlers team to build our website, and what got delivered was more than just a solid, high-quality site; they value-added lasting IP that made the functionality and user experience grow stronger over time. There were technical rough patches, as you'd expect on a project this size, but the team handled each one with focus and agility. Twice-weekly check-ins kept momentum strong and the communication never slipped. A collaborative, solutions-focused partner.

Sandra Field
Founder

Related Case Studies

Results that speak
for them selves.

Migrating 9,000+ pages across 12 languages

Successful migration of 9,000+ pages across 12+ languages, with no critical downtime.

80% CPR reduction and 3x ROI over 6 years

Multi-channel strategy driving 50%+ monthly registration growth.

35% cost reduction while scaling SEO delivery globally

Ogilvy needed to scale SEO delivery across multiple markets without expanding headcount. Mavlers stepped in as their invisible production partner.

Mavlers Agency
contact@mavlers.agency
© Copyright 2026 Mavlers Agency. All rights reserved.
Privacy Policy