Incubeta
Ogilvy
National Geographic
Disney
DMA
Oracle
atcore
Airtasker
Why most TikTok ads fail

The TikTok ads mistakes draining your budget

Running TV ads on a creator platform

Polished, produced ads get skipped. TikTok rewards content that feels native.

No hook in the first 2 seconds

 If your hook doesn't land immediately, you’re just paying to be ignored.

Targeting the wrong audience

Broad interest targeting pays for views that never convert.

Creative fatigue killing performance

TikTok burns through creatives fast. One ad, one month — performance is already dead.

No pixel or tracking in place

No Pixel, no data. No data, no optimisation.

Not using TikTok Shop

58% of TikTok users shop in-app. Sending them off-platform costs you sales.
How our TikTok ads management works

How our TikTok ads services work

In-Feed Ads
Spark Ads
TikTok Shop
TopView
Video Shopping Ads
Smart+ / GMV Max
01.

Audit and pixel setup

We configure TikTok Pixel and Events API correctly and identify wasted spend before touching a single campaign.

02.

Creative strategy and production

Hook, value, CTA - all built for TikTok's native language. UGC-style content that stops the scroll.

03.

Audience & campaign structure

Interest, behaviour, custom and lookalike audiences - structured by funnel stage.

04.

Creative testing and iteration

Winners get scaled. Fatigued creatives get replaced. Performance stays up.

05.

Performance reporting & scaling

Monthly reports tied to ROAS, CPA and revenue. Working? We scale. Not working? We fix it fast.

06.

Retargeting and remarketing

We build retargeting audiences from video viewers, profile visitors and website traffic to convert warm audiences at lower CPAs.

What clients achieve

Results our TikTok ads services deliver

3-5x

ROAS improvement
DTC clients within 60 days

50%

Lower CPA
vs industry benchmark with creator-native creative

67%

Higher engagement
Beauty brands on TikTok vs Facebook

$0.98

Average CPC
One of the lowest CPCs across all paid social platforms

What's included in our TikTok ads services

Every format your TikTok ads agency covers

01.

In-Feed Ads

Native video ads in the For You feed. Built to blend in, designed to convert.

02.

Spark Ads

Amplify existing organic or creator content as paid ads - social proof built in from the start.

03.

TikTok Shop and Video Shopping Ads

In-app purchase from video. No redirects, no friction. 58% of TikTok users now shop without leaving the app.

04.

TopView and Brand Takeover

Premium placements for launches and brand moments. Maximum visibility, guaranteed impression share.

05.

Smart+ and GMV Max

TikTok's AI-powered campaign automation managed with human oversight to hit your ROAS targets.

06.

UGC and creator content strategy

We brief, source and test UGC-style creatives that match TikTok's native language and outperform polished brand content every time.

Your brand is on TikTok. Is it actually working?

TikTok ads services for every brand type

TikTok ads built for your industry

Beauty & personal care

67% higher engagement than Facebook. UGC that sells.

Fashion and apparel

4.2% conversion rates. Hauls and try-ons that drive purchase.

DTC and eCommerce

TikTok Shop and in-app checkout. Remove friction, gain conversions.

Food & beverage

Where food trends are born. Recipe and taste content that goes viral.

Health & wellness

High-intent audience, low competition. Wellness wins on TikTok.

Agencies (white label)

You keep the client, we do the work. Fully white label.
Our TikTok ads management stack

Tools our TikTok ads experts use

1.59 billion people on TikTok. How many are yours?

Testimonials

Clients say it better.

You guys were great! Thank you! Very professional, very polite, and really helped in a tricky situation.

Sandra Field
Sandra Field

Assistant Project
Manager

Digital agencies need to hand off the implementation of services to remain competitive. Mavlers has the reliable implementation team you can trust and afford… and their work is winning awards: what more could you ask for?

Emma Lynch
Emma Lynch

Founder and Head of
Client Success

Speed and Support- I fully enjoyed working with Mavlers. Great Response time, great flexibility, great support.- Overall, I can’t really be unsatisfied with my experience. I think you’re amazing at producing good content quickly & with a great customer support to achieve our goals.

Dennis Piilgard
Dennis Piilgard

Senior CX Consultant

Since 2016, Mavlers has been key to scaling our web and marketing capabilities, helping us maintain high service standards even during peak workloads. Reliable and communicative, they’re a true asset to our growth.

Kevin Calgren
Kevin Calgren

Founder

Frequently Answered Questions

Everything about our TikTok ads services

Can you help with TikTok ads if we have no existing presence on TikTok?

Yes. As a TikTok ads setup agency we help brands launch from scratch — account setup, Pixel configuration, creative strategy and first campaigns. You don't need an existing following or organic presence to run effective TikTok ads.

What budget do I need to start with TikTok ads?

Yes. Mavlers assigns dedicated specialists per client account, so your workload scales independently. Whether you have two client briefs or twenty running at once, each account gets focused attention.

What type of businesses benefit most from TikTok ads?

Send us the brief and we will have a certified specialist assigned and working within 48 hours. We plug into your existing workflows, tools and communication channels — no lengthy onboarding.

Do your TikTok ads experts handle creative production?

Every deliverable, dashboard and report carries your agency's brand. We operate strictly in the background. NDAs are signed on day one and we follow your agency's communication style and client preferences.

Will I get reports and insights on campaign performance?

Yes. That is exactly what we are built for. You can scale up and scale down based on your pipeline without any long-term commitment. We flex to your workload — peak season or quiet quarter.

Do you offer white label TikTok ads management for agencies?

Yes. That is exactly what we are built for. You can scale up and scale down based on your pipeline without any long-term commitment. We flex to your workload — peak season or quiet quarter.

Your scroll is someone else's sale right now.

TikTok is where your next customer is scrolling. Let's make sure they
stop on you.