Incubeta
Ogilvy
National Geographic
Disney
DMA
Oracle
atcore
Airtasker
Why Meta Ads fail most businesses

The Meta Ads problems costing you revenue right now

Rising CPMs, shrinking ROAS

More competition, same budget. Without smart bidding, ROAS falls.

Creative fatigue killing CTR

The same ad shown too long stops working. Fast.

Wrong audience, wasted spend

Interest targeting alone sends spend to people who will never buy.

Broken attribution post-iOS 14

Without Conversions API, your algorithm is optimising on incomplete data.

Automation running unchecked

Powerful but undirected. Needs human oversight or it burns budget.

Conversion-only campaigns

No awareness means no retargeting pool. CAC climbs every month.
How we build Meta Ads campaigns that compound

The full-funnel Meta Ads framework

Top of funnel

Build awareness

Reach cold audiences who match your ideal customer profile using Meta's AI and our own audience signals.

  • Broad audience and interest targeting
  • Lookalike audiences from your best customers
  • Video and Reels for low-CPM brand reach
Mid funnel

Drive consideration

Re-engage users who watched your videos, visited your site or engaged with your ads.

  • Video view and engagement retargeting
  • Catalogue and dynamic product ads
  • Lead forms and Click-to-WhatsApp
Bottom of funnel

Convert & retain

Target warm audiences with conversion-focused creative, accurate attribution and revenue-tied optimisation.

  • Website custom audience retargeting
  • Conversions API and first-party data
  • Post-purchase upsell and LTV campaigns

3.8x

Average ROAS improvement within 90 days

42%

Reduction in cost per acquisition

2.5x

Higher CTR from creative testing

60%

Of clients see improvement within 30 days

Meta Ads management services

Everything your Meta Ads strategy needs

01.

Audience strategy and targeting

Lookalikes, exclusions and layered signals to reach buyers only.

02.

Creative strategy and production

Scroll-stopping creative tested continuously to stay ahead of fatigue.

03.

Catalogue and dynamic ads

Dynamic ads that automatically show the right product to the right person.

04.

Retargeting and remarketing

Re-engage site visitors, video viewers and past buyers across Meta.

05.

Click-to-WhatsApp campaigns

Turn ad clicks into live WhatsApp sales conversations instantly.

06.

Lead generation campaigns

Capture leads inside Meta at lower CPL without a landing page.

07.

Conversions API and tracking

Restore accurate attribution post-iOS 14 with server-side tracking.

08.

Advantage+ campaign management

Meta automation with human guardrails to keep spend efficient.

09.

Performance reporting

Live ROAS, CAC and frequency dashboards. Weekly updates.

The Meta Ads network

Facebook

Feed, Stories, Reels and Marketplace.

Instagram

Feed, Stories, Reels and Shopping.

WhatsApp

Direct conversations and high-intent leads.

Audience Network

Reach beyond into apps & mobile sites.

Your audience is scrolling right now. Are your ads stopping them?

A Google Ads service provider for every business type

Google Ads management built around your goals.

Tools we use

More reach. Lower CAC. Better ROAS.

ROI in action

Results our Meta Ads management delivers

$5K/week revenue and 71.6% ROAS growth in 3 months

Full paid media rebuild across Meta and Google. Restructured campaigns, fixed product feeds and introduced continuous creative testing. Revenue doubled in two months.

40% drop in CPL and a scalable lead engine built from scratch

Generic Meta Ads, poor lead quality, high CPL. Mavlers rebuilt the strategy across 10 niche verticals with tailored creatives for each, reducing CPL by 40%.

Testimonials

Clients say it better.

You guys were great! Thank you! Very professional, very polite, and really helped in a tricky situation.

Sandra Field
Sandra Field

Assistant Project
Manager

Digital agencies need to hand off the implementation of services to remain competitive. Mavlers has the reliable implementation team you can trust and afford… and their work is winning awards: what more could you ask for?

Emma Lynch
Emma Lynch

Founder and Head of
Client Success

Speed and Support- I fully enjoyed working with Mavlers. Great Response time, great flexibility, great support.- Overall, I can’t really be unsatisfied with my experience. I think you’re amazing at producing good content quickly & with a great customer support to achieve our goals.

Dennis Piilgard
Dennis Piilgard

Senior CX Consultant

Since 2016, Mavlers has been key to scaling our web and marketing capabilities, helping us maintain high service standards even during peak workloads. Reliable and communicative, they’re a true asset to our growth.

Kevin Calgren
Kevin Calgren

Founder

Frequently Answered Questions

Everything about our Meta Ads management services

What is the difference between Meta Ads and Facebook Ads?

Facebook Ads is the old name for what is now called Meta Ads. Meta Ads covers the full Meta platform ecosystem: Facebook, Instagram, WhatsApp, Messenger and Audience Network. When we run Meta Ads, we manage campaigns across all of these placements from one unified Ads Manager account, using Meta's AI to distribute budget to the placements performing best for your objectives.

How do you handle attribution after iOS 14?

Yes. Mavlers assigns dedicated specialists per client account, so your workload scales independently. Whether you have two client briefs or twenty running at once, each account gets focused attention.

How much should we spend on Meta Ads to see results?

Send us the brief and we will have a certified specialist assigned and working within 48 hours. We plug into your existing workflows, tools and communication channels — no lengthy onboarding.

Do you manage both Facebook and Instagram campaigns?

Every deliverable, dashboard and report carries your agency's brand. We operate strictly in the background. NDAs are signed on day one and we follow your agency's communication style and client preferences.

How is creative handled in your Meta Ads service?

Yes. That is exactly what we are built for. You can scale up and scale down based on your pipeline without any long-term commitment. We flex to your workload — peak season or quiet quarter.

Meta Ads management built for ROAS, not just reach

AI-powered targeting. Full-funnel creative strategy. 120+ paid media specialists.