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What is Generative Engine Optimization?

GEO is SEO for the era of AI-generated answers.

Traditional SEO gets you ranked in a list of links. GEO gets your brand cited inside the answer itself. When someone asks ChatGPT, Gemini or Perplexity a question relevant to your business, GEO determines whether your brand appears in the response.

AI engines do not rank pages. They cite sources they trust. GEO builds that trust through authoritative content, structured data, citation signals and technical credibility - so your brand becomes the source AI recommends.

Traditional SEO

Rank in a list of blue links. Compete for position 1-10 on a results page.

Generative Engine Optimization (GEO)

Get cited inside AI-generated answers. Become the source the AI recommends.

GEO does not replace SEO

It extends your visibility into the next generation of search. You need both.
Why generative engine optimization services matter right now

Why businesses are switching to GEO optimization service providers.

4B+

Monthly AI search users

Combined across ChatGPT (800M), Google AI Overviews (1B+), Gemini and Perplexity monthly active users.

40%

Of searches show AI Overviews

Google serves AI answers before organic results on nearly half of searches.

0

Clicks if you are not cited

If you are not the cited source, you are invisible to that user.

AI search is growing fast

AI search is diverting volume from Google every month.

The window to lead is now

Early-cited brands become the default AI recommendation.

Your competitors are moving

Every month without GEO is ground given to competitors.
Generative engine optimization services from Mavlers

Everything that gets you cited - Our generative engine optimization services.

We optimise for visibility across
01.

GEO audit and visibility assessment

Current citation rate across all major AI engines.

02.

AI-ready content creation

Expert-led content built for AI citation.

03.

Technical GEO optimisation

Schema, structured data and crawlability for AI credibility.

04.

Authority and citation building

Third-party mentions that tell AI your brand is worth citing.

05.

Query intent mapping

Map buyer queries and align content to match that intent.

06.

AI visibility tracking and reporting

Monthly citation rate and share of voice across all AI engines.

Our GEO framework

How our generative engine optimization agency builds AI citation authority.

01.

Technical foundations

Schema, crawlability and page speed - how AI assesses trust.
02.

Content for AI

Expert-authored content formatted for AI citation.
03.

Off-site authority

Citations and mentions that build the credibility AI uses to recommend you.
04.

Track & iterate

Citation rate and share of voice tracked monthly. Strategy evolves with the data.

AI is answering your customers, make sure your brand is included.

Check my AI visibilityCheck my AI visibility
GEO vs SEO - understanding generative engine optimization services

How GEO and SEO work together.

GEO Traditional SEO
Primary goal Get cited inside AI-generated answers Rank in organic search results
Key signals Authority, citations, structured data, expertise Backlinks, keywords, page speed, UX
Platforms ChatGPT, Gemini, Perplexity, AI Overviews Google, Bing, Yahoo
Content approach Expert-led, comprehensive, conversational Keyword-optimised, structured, crawlable
Should I do both? Yes. GEO and SEO reinforce each other. Strong SEO foundations help GEO performance.
GEO works best alongside SEO.
See our SEO services
What our GEO optimization service providers include

Generative engine optimization services - what is included.

01.

GEO visibility audit

Citation rate across all major AI engines
02.

Authority and citation building

Third-party mentions and citations
03.

AI search strategy roadmap

Query mapping, gaps and a prioritised action plan
04.

Competitive AI share of voice

Competitive AI share of voice
05.

AI-ready content production

Expert-authored content built for AI citation
06.

Monthly GEO performance report

Citation trends and monthly recommendations
07.

Technical GEO fixes

Schema, structured data and credibility signals
08.

Ongoing strategy iteration

Strategy adjusted monthly as AI evolves

Brands cited by AI today become tomorrow’s default.

Start building AI visibilityStart building AI visibility
Testimonials

Clients say it better.

We are very pleased to say Mavlers delivered results and consequently we saw marked improvements with overall traffic performance. The level of professionalism and transparency displayed by Mavlers has been impressive and we highly recommend them.

Simon Reynolds
Simon Reynolds

VP Marketing

Despite my scepticism, I found the service and results from the Mavlers team to be really great.

Joseph Abboud
Joseph Abboud

CEO

Mavlers worked diligently on our campaigns & strategically optimised our web listings, which ultimately increased our user engagement. They implemented strategies that proved fruitful for the brand. No doubt Mavlers is a leading agency for SEO in Australia, & I truly recommend them.

Adam Issa
Adam Issa

Group Marketing Manager

A good bunch of people who know their SEO from their CEO. Well recommended.

Greg Kramer
Greg Kramer

Owner

Their SEO experts have helped our business generate a high amount of organic traffic & ROI from our primary focus keywords along with the consistent rankings on page one of Google. I surely recommend these outstanding professionals.

Milenka Osen
Milenka Osen

Marketing Manager

We worked with Mavlers to optimise our Google Adwords strategy and they are great to work with! Specific advice for charities wanting to make the most of their Google Grant – thanks Mavlers!

Nina Stott
Nina Stott

Marketing &
Communications Manager

View all testimonialsView all testimonials
Frequently Answered Questions

Everything about our GEO services.

What exactly is GEO and how is it different from SEO?

GEO (Generative Engine Optimization) gets your brand cited inside AI-generated answers on ChatGPT, Google AI Overviews, Gemini, and Perplexity. SEO gets you ranked in a list of links. Both matter and work best together.

Which AI platforms do you optimize for?

ChatGPT, Google AI Overviews, Gemini, Perplexity, Bing Copilot, Claude, Meta AI, Grok, and Apple Intelligence.

How do you measure GEO success?

Citation rate, share of voice vs competitors, mention frequency, and quality of citation context. Monthly reports track all of these with trend data.

How long does it take to see GEO results?

Initial improvements can appear within 4-8 weeks. Sustained share of voice  develops over 3-6 months. GEO is a compounding strategy.

Can you do GEO alongside our existing SEO program?

Yes. GEO and SEO reinforce each other. We can layer GEO on top of your existing programme or build both together.

Do you offer GEO as a white- label service for agencies?

Yes. Strategy, content, technical work, citation building, and reporting are all delivered under your agency brand.

Your brand should be in the answer, not missing from it.

GEO services built to get your brand cited across ChatGPT, Gemini, Perplexity and Google AI Overviews.
Get my GEO auditGet my GEO audit

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