Incubeta
Ogilvy
National Geographic
Disney
DMA
Oracle
atcore
Airtasker
What is ChatGPT advertising?

The most 
intent-rich ad channel ever built

On February 9, 2026, OpenAI launched ads in ChatGPT. Sponsored cards appear at the bottom of ChatGPT's responses, clearly labelled, matched to what the user is actively asking. No keywords to bid on. No behavioural tracking. Just your brand appearing at the exact moment someone is searching for what you offer inside the most trusted AI assistant on the planet.

800M

Weekly active users

5x

Higher conversion vs Google-referred traffic

68%

More time on site from AI-referred visitors

Feb 2026

Official ad platform launch date
Why this matters right now

The risks of not being in ChatGPT ads

Your competitors will get there first

First-mover advantage is real. Early brands will own data and recall.

People are searching differently now

AI searches are longer, more specific, and higher intent.

Google's share of search is shrinking

AI platforms are pulling search away from Google.

CPMs will rise as demand increases

Low CPMs won’t last once big advertisers enter.

No keywords means no Google playbook

No keywords or auctions - old strategies don’t work here.

Attribution is different here

Limited metrics. Without the right setup, you’re guessing.
How our ChatGPT ads management services work

Data-driven ChatGPT ad strategy services for scaling brands

01.

Eligibility and onboarding

We assess eligibility, align budget and manage the application to get you into OpenAI's programme.

02.

Contextual creative strategy

We write copy that earns placement by being genuinely useful. Helpful wins here, not loud.

03.

Query context mapping

We map the query contexts your ideal customers are sending ChatGPT and align creative to that intent.

04.

Measurement and attribution

We build a measurement framework around impressions, clicks and downstream site behaviour, so you can evaluate ROI without perfect attribution.

05.

Iteration and integration

As OpenAI evolves the platform, we evolve with it. ChatGPT performance integrated into your full paid media reporting.

06.

Performance reporting

Monthly reports showing impressions, clicks and downstream conversions, so you know what your ChatGPT investment is delivering.

What our ChatGPT advertising services cover

How ChatGPT ads actually work

Placement

Bottom of the answer

Clearly labelled "Sponsored", visually separated. Ads never influence what ChatGPT says. Answer independence is non-negotiable.

Targeting

Context, not cookies

Matched to real-time query tokens. No keywords, no behavioural tracking, no user data shared. Privacy-first by design.

Pricing

$60 CPM · $200K min

Beta pricing. Low relative to the quality of intent. Will rise as demand scales while early movers lock in the best rates.

Audience

800M users, 95% eligible

Free and Go tier users in the US. Plus, Pro, Business and Enterprise remain ad-free.

Reporting

Impressions and clicks

No conversion tracking yet. Downstream measurement via UTMs and GA4 is essential to evaluate performance.

Brand safety

High bar, no exceptions

Aggressive or misleading ads are rejected. OpenAI's quality standard is significantly higher than traditional search.

The door is open. 
Walk through it first.

Who should be advertising on ChatGPT

Partner with a results-focused ChatGPT advertising agency

Enterprise & mid-market brands

67% higher engagement than Facebook. UGC that sells.

DTC & eCommerce

4.2% conversion rates. Hauls and try-ons that drive purchase.

SaaS & technology

TikTok Shop and in-app checkout. Remove friction, gain conversions.

Healthcare & finance

People ask ChatGPT health and money questions daily. Be the brand in the answer.

Education & professional services

High-intent audience, low competition. Wellness wins on TikTok.

Agencies (white label)

You keep the client, we do the work. Fully white label.
How we manage ChatGPT campaigns

Our ChatGPT ads optimization services and management stack

800M people ask ChatGPT daily. Is your brand in the answers?

Testimonials

Clients say it better.

You guys were great! Thank you! Very professional, very polite, and really helped in a tricky situation.

Sandra Field
Sandra Field

Assistant Project
Manager

Digital agencies need to hand off the implementation of services to remain competitive. Mavlers has the reliable implementation team you can trust and afford… and their work is winning awards: what more could you ask for?

Emma Lynch
Emma Lynch

Founder and Head of
Client Success

Speed and Support- I fully enjoyed working with Mavlers. Great Response time, great flexibility, great support.- Overall, I can’t really be unsatisfied with my experience. I think you’re amazing at producing good content quickly & with a great customer support to achieve our goals.

Dennis Piilgard
Dennis Piilgard

Senior CX Consultant

Since 2016, Mavlers has been key to scaling our web and marketing capabilities, helping us maintain high service standards even during peak workloads. Reliable and communicative, they’re a true asset to our growth.

Kevin Calgren
Kevin Calgren

Founder

Frequently Answered Questions

Everything about advertising on ChatGPT

Is ChatGPT advertising actually available right now?

Yes. OpenAI officially launched ads in ChatGPT on February 9, 2026 for logged-in users on Free and Go tiers in the United States. The platform is currently in a controlled beta phase with enterprise advertisers before broader rollout.

What is the minimum budget to advertise on ChatGPT?

Yes. Mavlers assigns dedicated specialists per client account, so your workload scales independently. Whether you have two client briefs or twenty running at once, each account gets focused attention.

How does ChatGPT targeting work if there are no keywords?

Send us the brief and we will have a certified specialist assigned and working within 48 hours. We plug into your existing workflows, tools and communication channels — no lengthy onboarding.

How do I measure ROI if there's no conversion tracking?

Every deliverable, dashboard and report carries your agency's brand. We operate strictly in the background. NDAs are signed on day one and we follow your agency's communication style and client preferences.

Will ChatGPT ads affect what the AI recommends?

Yes. That is exactly what we are built for. You can scale up and scale down based on your pipeline without any long-term commitment. We flex to your workload — peak season or quiet quarter.

Can you manage ChatGPT ads as part of a wider paid media programme?

Yes. That is exactly what we are built for. You can scale up and scale down based on your pipeline without any long-term commitment. We flex to your workload — peak season or quiet quarter.

Be in the answer. 
Not below it.

The brands that figure out ChatGPT ads in 2026 will own the channel by 2028. Let's make sure you're one of them.