Incubeta
Ogilvy
National Geographic
Disney
DMA
Oracle
atcore
Airtasker
What is standing between you and Microsoft Advertising success

The Bing Ads problems costing you revenue right now

33% of searches going to your competitors

One in three desktop searches happens on Microsoft's network. You're not there.

Unoptimized Google imports burning budget

A copy-paste from Google isn't a strategy. Bing needs its own setup.

B2B buyers you're not reaching

Job title, company, seniority - Bing's LinkedIn targeting finds decision-makers Google can't.

Campaigns running blind

No UET, no learning. Your campaigns stay stuck on day-one performance.

Paying Google rates on Bing

Lower CPCs are built in. You just need someone to unlock them.

Warm audiences going cold

Premium retargeting placements across MSN and Outlook. Most brands ignore them entirely.
How our Microsoft Advertising management works

How our Bing ads management services work

01.

Audit & baseline

Map where you appear and where you do not across every AI engine.

02.

Build Bing-native campaigns

Restructure content around formats AI platforms use to generate answers.

03.

LinkedIn-powered B2B targeting

Layer job title, company & seniority on top of search intent. No other search platform offers this.

04.

Smart bidding with human oversight

Target CPA, Target ROAS and Enhanced CPC — monitored by our team, not left to run on autopilot.

05.

Reporting & cross-channel integration

Monthly reports showing exactly how Bing contributes to your pipeline alongside Google and every other paid channel.

06.

Ongoing Bing ads optimisation

Monthly search query reviews, negative keyword updates, bid adjustments to keep CPCs low and performance compounding.

What clients achieve

Results our Bing Ads Management Services deliver

35%

Lower CPC
vs Google Ads on average

33%

More search coverage
of desktop search beyond Google

30 days

To first improvements
to first CPA and ROAS gains

3x

Incremental ROI
Bing alongside Google multiplies your paid search returns.

What our Bing ads management services cover

Every campaign type your Bing PPC agency covers

01.

Microsoft Search Ads

Lower CPCs. Higher intent. Across Bing, Yahoo and DuckDuckGo.

02.

Microsoft Shopping Ads

Product-level shopping campaigns with optimised feeds and smart bidding.

03.

Microsoft Audience Ads

Premium native placements across MSN, Outlook and Windows.

04.

Remarketing 
and RLSA

Convert warm audiences at a fraction of first-touch cost.

05.

Performance Max (PMAX)

Full-network PMAX campaigns with human oversight built in.

06.

Google Ads to Bing import & expert optimization

Google imports rebuilt natively for Bing's audience and algorithm.

The Microsoft Advertising network

Running Google Ads but not Bing? You're missing 1/3rd of searches.

A Bing ads management company for every business type

Bing Ads management built around your goals

Tools we use

Our Bing ads optimization and management stack

Get more from your paid search budget. Add Bing.

Testimonials

Clients say it better.

You guys were great! Thank you! Very professional, very polite, and really helped in a tricky situation.

Sandra Field
Sandra Field

Assistant Project
Manager

Digital agencies need to hand off the implementation of services to remain competitive. Mavlers has the reliable implementation team you can trust and afford… and their work is winning awards: what more could you ask for?

Emma Lynch
Emma Lynch

Founder and Head of
Client Success

Speed and Support- I fully enjoyed working with Mavlers. Great Response time, great flexibility, great support.- Overall, I can’t really be unsatisfied with my experience. I think you’re amazing at producing good content quickly & with a great customer support to achieve our goals.

Dennis Piilgard
Dennis Piilgard

Senior CX Consultant

Since 2016, Mavlers has been key to scaling our web and marketing capabilities, helping us maintain high service standards even during peak workloads. Reliable and communicative, they’re a true asset to our growth.

Kevin Calgren
Kevin Calgren

Founder

Frequently Answered Questions

Everything about our Microsoft Advertising management

Is Microsoft Advertising (Bing Ads) worth it if I'm already on Google Ads?

Yes — and often significantly. Microsoft Advertising reaches around 33% of all desktop searches, many of which are not the same users who see your Google Ads. Bing's audience skews older, more affluent and more B2B-heavy. Average CPCs are typically 20-35% lower than Google. For most brands, adding Microsoft Advertising adds incremental reach at a lower cost per click than scaling existing Google campaigns.

Can you just import my Google Ads campaigns into Bing?

Yes. Mavlers assigns dedicated specialists per client account, so your workload scales independently. Whether you have two client briefs or twenty running at once, each account gets focused attention.

What is LinkedIn targeting in Microsoft Ads and how does it work?

Send us the brief and we will have a certified specialist assigned and working within 48 hours. We plug into your existing workflows, tools and communication channels — no lengthy onboarding.

How long does it take to see results from Bing Ads management?

Every deliverable, dashboard and report carries your agency's brand. We operate strictly in the background. NDAs are signed on day one and we follow your agency's communication style and client preferences.

Do you manage Microsoft Advertising as a standalone service or as part of a wider paid media programme?

Yes. That is exactly what we are built for. You can scale up and scale down based on your pipeline without any long-term commitment. We flex to your workload — peak season or quiet quarter.

Are your Bing ads experts Microsoft Advertising certified?

Yes. That is exactly what we are built for. You can scale up and scale down based on your pipeline without any long-term commitment. We flex to your workload — peak season or quiet quarter.

Do you offer white label Microsoft Advertising management for agencies?

Yes. That is exactly what we are built for. You can scale up and scale down based on your pipeline without any long-term commitment. We flex to your workload — peak season or quiet quarter.

Your next customer is searching on Bing.

Our Bing ads management services deliver lower CPCs, LinkedIn B2B targeting and revenue-tied results.